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By ELLEN LEWIS

Chantelle X as featured on Lingerie BriefsIn Paris last January, while Sonja Winther, President and CEO of Chantelle Lingerie was highlighting Fall 24 for me, I had a revelation. Chantelle’s introduction of the new Pulp Collection (Above and Below) was the trigger. Immediately I had insight into the brand’s visionary branding initiative. Under the Groupe Chantelle umbrella, they have created a pyramid of distinct intimate collections, each one clearly defined by its own … Read More


Montelle Intimates turns 30 this Fall! Celebrating this milestone, Montelle introduces their Anniversary Fashion Collection featuring beautiful two-tone intimates in a Lotus hue paired with misty rose in a cross-dye lace. Enchanting designs in shiny microfiber that blur the lines between intimate wear and outer allure. This new series salutes some of Montelle’s longest-running styles: Pure Plus, Wire-Free, Flirt, Prodigy, Bust Support Chemise, Thong and Brief! This fashion collection will … Read More


Hanky Panky Signature Lace balconnet bra as featured on Lingerie BriefsThis month Hanky Panky debuts a new category, BRAS, to their legacy Signature Lace Collection. Launching two styles, a t-shirt bra and an unlined underwire balconnet, they have created a recipe for instant success. Already ensconced in the bralette business, this channel will provide more merchandising options as they mix and match them with the iconic thongs and panties.

Signature Lace T-shirt bra from Hanky Panky as featured on Lingerie BriefsEach style is meticulously engineered for personal fit.  Eco-conscious, recycled … Read More


Panache Liza collection featured on lingerie BriefsStudio 54 was the most iconic nightclub in American history. It’s where disco dancing till dawn captured the excitement of partygoers in New York City in the 70s & 80s. People came from every walk of life, from celebrities to blue-collar workers, young and old, rich and poor, straight and gay. There’s never been a phenomenon like it.

Panache Liza collection featured on Lingerie BriefsPanache Lingerie has evoked the excitement and joy of the Studio 54 … Read More


On Gossamer Mesh collection featured on Lingerie BriefsOn Gossamer offers the perfect cooling solutions for hot summer days with two best-selling collections: Gossamer Mesh and Cabana Cotton! These popular essentials will keep you feeling fresh and comfortable, no matter how hot it gets.

Luxury and comfort intertwine in the Gossamer Mesh collection. This exquisite range is crafted from their exclusive “gossamer mesh,” an Italian fabric that’s soft and delicate against your skin. The collection’s “lighter than air” … Read More


Aubade Sheer Emotion Collection of bras, panties and garter belt for Spring 2025 as featured on Lingerie BriefsSheer Emotion, Aubade’s new permanent collection for Spring 2025 previews this month at Curve New York. Inspired by French Haute Couture and the creative genius of Yves Saint Laurent, Sheer Emotion reinforces the powerful effect of transparency on the female form. Influenced by the YSL credo that “LIGHTNESS allows women to assert their bodies with pride and insolence”, this is lingerie that “plays on revealing the skin… with a new … Read More


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