By ELLEN LEWIS
One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased … Read More
With a captivating retro look, Montelle’s new Smokeshow collection blends modern mesh with feather flecked galloon lace. Soft, stretch lace is lightly woven with a silvery shimmer that catches the light, creating a dreamy effect on the dusty lilac hue.
The Smokeshow Wire Free bra features ultra smooth and soft microfiber covered molded cups and double layer side wings. This best selling bra offers all day comfort and support and … Read More
Once again, the Lise Charmel Group features an innovative collection anchored by a contemporary design rooted in French artistry. This month it’s the Rêve de Jouy collection by Antigel, the brand’s ode to the young at heart. This famed Toiles de Jouy pattern, developed in France in 1760, has been digitally reinterpreted for these styles into a vibrant, modern, and exclusive print. A robust assortment of 20 styles including and … Read More
The final instalment of the SS21 range from Katherine Hamilton is a stunning new colour in the exquisite Vivian range. Initially available in black, Vivian was a hit with Katherine Hamilton fans last season and is now back by popular demand.
The Vivian collection is strong, confident and beautiful – just like the woman who wears her. And in a new striking red it certainly makes a statement.
The Vivian … Read More
This summer b.tempt’d has your back! The contemporary Future Foundation Collection—known for being easygoing and effortless—has officially expanded to deliver functionality to a modern woman’s wardrobe with the ultimate solution for open-back fashion problems.
The Future Foundation Backless Strapless Bra supports and enhances your natural shape so you can bare skin with confidence.
This unique staple is perfect for backless dresses, tops, and open back looks. Featuring a low-set closure … Read More
Feel invincible this summer with the new At Ease Collection from Wacoal, featuring must-have styles you need today and every day.
This collection includes the At Ease Underwire Bra, designed with an innovative band that has the perfect amount of stretch so it never pinches or rides up. 
The seamless cups support and shape your curves for a polished look. Available in band sizes 32 to 42 and … Read More
Adding to the allure of Le Mystere’s superb collection is the exquisite Lace Allure Bodysuit. Designed to hug your curves perfectly, they expertly mixed 4-way stretch mesh with an open net floral lace to create a stunningly beautiful yet functional piece. To provide support up to an F cup, they incorporate a hook and eye closure to the lace back detail. These wings are lined in mesh and provide … Read More