By John Festa
98.7 degrees Fahrenheit to be exact. This is why you should not wear the same bra two days in a row.
I’m sure you’ve seen a newspaper on the street that is starting to turn brown from being outside in the sun. The paper is slowly burning. It is oxidizing. Fire is rapid oxidation. Body heat will cause the delicate parts of your intimates to do the same thing: oxidize and break down. You are burning your bra, and not in a cool, radical, liberating 1960’s way.
You wear your bra for 12-16 hours a day. The many components that make up a bra will slowly breakdown from your body heat; especially the elastic, of which so much of your bra is. This is one of the reasons you should not put your bras in the dryer. The tumbling can be minimized by using a … ...Read more
By John Festa
So they tell us. Then why isn’t there more cotton in our underwear? Sure, there’s plenty of cotton panties, but what of bras? Is this only the domain of lady golfers and Mother Earth types? Perhaps there are compelling reasons why cotton is only a small percentage of the marketplace. I’ve checked in with some of my retailer customers on this topic. The marketplace always bears the truth — the cold, hard truth.
The lure of cotton is its natural fiber. There is a small but dedicated following for this. Most bras on the market today are of synthetic and technological fabrics. The majority of cotton bra seekers do so for this wholesome reason, compelled by philosophy, health reasons, allergies, among others motivations.
Other natural or semi-natural fiber options are mercerized cotton and modal. Mercerizing is a process invented 170 years ago by, amazingly enough, John Mercer. … ...Read more
By John Festa
Cage bra. Harness bra. A bra with a more complex strap configuration over the shoulder and/or on the back band. A look that has been growing in recent years. Seemingly at once, two events brought this style to the forefront for me.
While visiting the EXPOSED: A History of Lingerie at the Museum at FIT, the graduates majoring in Intimate Apparel had their work on display in the lobby. All five students incorporated some version of the cage bra. Their work is exceptional, perhaps a hopeful foretelling of the future of the industry and market.
And the ubiquitous Victoria’s Secret has introduced a Very Sexy collection using all kinds of straps and configurations in a variety of different styles.
Lascivious & Bordelle
What of this trend? Fad or mainstay? I spoke with some local retailers for their perspective. The schools of thought ranged from simple … ...Read more
By John Festa
Forth Bridge via Getty Images
Summer approacheth. A time for fewer, lighter clothes and more baring outfits. Tis the season for strapless bras. As if bras were not already an enigma, wrapped in a riddle, surrounded by mystery, now the job must be accomplished with no visible means of support. Finding a strapless bra that works seems to be an unending quest. In fact, there are quite a few bras today that perform this function quite well.
Va Bien Ultra Lift & Panache Evie
Bras work by two main classifications of design: lift and compression. In order for a strapless bra to have lift, an underwire is necessary. Those without underwire, most notably the circular, engineered knit bandeau type, only use compression on the bust. This will not enhance your shape in any way. This can be useful for smaller busts that simply desire some privacy.
by John Festa
In a very short span of time, I received three unrelated comments on my blog from women convinced bra fitters consistently put them in the wrong size bra. It was such an odd occurance. My first reaction was to think said women were resistant to their true size.
This got me thinking. Who knows more: the people fitting the bust, or the people with the bust? So I decided to ask the experts. I will tell you now the results were not at all what I expected. I have been happily educated.
Being in the wholesale bra business in NYC, I have access to some of the most experienced and knowledgeable retail operations and bra fitters in the country. Hugely successful businesses. I am also happy to call them friends.
Their insight led me to my own. Buying a bra is a completely subjective, personal, intimate (pun … ...Read more