By Ali Cudby
Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking to Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City.
If you are new to the branding series, you can take a look at previous articles about Lingerie Briefs, Secrets in Lace and INVISTA/Eurovet. The goal in these articles is to offer lingerie retailers diverse perspectives on branding from … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can be expensive in both dollars … Read More
By Ali Cudby
Recently there was a flurry of articles seemingly saying that women’s average bra size jumped from a 34B to 34DD since 1983. The source was a study by Intimacy.
As a retailer, you may have found the headlines a little hard to believe – I certainly did. Are women’s bodies really changing? If so, why? As a retailer, it’s important to understand changes or trends having to do with women’s bodies … Read More
By Ali Cudby
August may be a month for your friends and neighbors to drift into the lazy haze of summer, but if you work in the lingerie industry, this is a busy month for working on the buying and planning side of your retail business. Yes, it’s trade show season again. After jaunts through Paris and Miami, this week the madness descends on New York City, where there will be a trifecta of major … Read More
By Ali Cudby
Claudette’s Dessous line became an instant hit the season it debuted, and has continued to grow its devoted following. The line itself is relatively (and deceptively) simple – a sheer, stretch mesh, cut-and-sewn bra with a couple of matching bottoms. What has set Dessous apart is equally simple:
Customers LOVE the colors.
The season Dessous launched, Claudette showed a series of neon colors, exactly when neon was getting attention as a … Read More
By Ali Cudby
When a retailer is in business for the long haul, the business will invariably encounter changes. Sometimes stores hang on to the tried and true, hoping for the best, while others embrace change and grow. Liliana Mann, owner of the iconic Linea Intima, in Toronto, has gone the latter route.
To celebrate the boutique’s 15th anniversary, Mann opened a 1330 sq ft location in luxurious Bayview Village. Within the classic … Read More
By Ali Cudby
For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.
Customers may not understand these innovations, and explaining them can help make a sale – or an upsell. In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about the story behind a new … Read More
