By Ali Cudby
The Three Things You Need to Know This Spring/Summer about Panache
Between the trade shows and the time product arrives in stores, it’s easy to forget the details of a particular brand’s new lines. Understanding the details of new product can help make the sale. When a retailer or employee speaks knowledgably about the unique features of a new lingerie line she is providing superior customer service, educating her clients and proving … Read More
By Ali Cudby
If only fitting lingerie was as simple as having a single bra size. Yes, I can hear the chuckles from the fitting community. We all know better. Bra sizes vary from brand to brand, and even within a brand from bra to bra. I was prepping the fitting room troubleshooting module for my bra fit training program, FabFit Academy, which got me thinking about customers’ conceptions … Read More
By Ali Cudby
It’s that time of year, and planning Mother’s Day promotions for your lingerie store should be in full swing. Yes – you may still be warding off the winter chill, but this is the time for gearing up for the year’s next big celebratory event. One good way to consider the holiday is to think about your audience; by that, I mean MAMA.
In this case, MAMA means:
Materials
Audience… Read More
By Ali Cudby
I occasionally hear retailers ask if they really need to attend the lingerie trade shows, and it always surprises me. There are so many benefits to being at the shows! There’s tremendous value in getting out of a store and into the larger world of lingerie.
First, retailers can feel isolated in their stores, even when surrounded by their staff. It can be lonely at the top, and shows provide an excellent … Read More
By Ali Cudby
It’s trade show season – an exciting time for retailers and manufacturers alike. The shows themselves can be overwhelming – so many pretty things to ogle, people to see, trends to absorb. I crawl back to my hotel every night, my head stuffed full of information that takes time to process.
As a retailer, it’s even harder because you’re applying all of that data to your unique business. It’s critical to have … Read More
By Ali Cudby
Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater. In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.
The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting. After a couple of years, bra fitting became “the … Read More