Swim Briefs

By ELLEN LEWIS

Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning of summer and will be commemorated with parades, barbecues, boats, beaches and other family events. Sometimes, in the midst of our tendency for hype, we lose sight of purpose in our quest for pleasure. But have no doubt; we are a country of patriots. We are loyal to the Red, White and Blue. So, as we officially open our beaches and pools for the season, what better way to pay allegiance than to don the colors of our flag in our swimwear?

Rosa Faia Swimwear as featured on Lingerie Briefs Anita

Skin Swimwear as featured on Lingerie BriefsSkin

LOU Swimwear as featured on Lingerie BriefsLOU

Fleur of England Swimwear as featured on Lingerie BriefsFleur of England

Lise Charmel Swimwear as featured on Lingerie BriefsLise Charmel

Fantasie

Lise Charmel Swimwear as featured on Lingerie BriefsLise Charmel

Prima Donna

Skin Swimwear as featured on Lingerie BriefsSkin

LOU Swimwear as featured on Lingerie BriefsLOU

Curvy Kate

Prima Donna

Eberjey

Freya

Skin Swimwear as featured on Lingerie BriefsSkin

Panache

Rosa Faia

Elomi


You asked for pretty prints, Panache Swim delivers!

Panache Swim introduces Ayanna high neck crop bikini for Summer 2019 featured on Lingerie BriefsFollowing the season’s top trend of high-neck bikinis, Panache Swim introduces two new styles: Ayanna and Lani. (Appearing on their site soon!) Ayanna, show above, comes in a festival-ready blue multi pattern and is designed for great coverage and support. Multi-part, hidden underwire cup is fine mesh with angled and vertical seams and bra-sized for a perfect fit!Panache Swim introduces Lani high neck crop bikini for Summer 2019 featured on Lingerie BriefsLani’s aqua floral print is perfect for all your vacation needs. High neck styling at the front, an underwire and functioning front zipper provides a comfortable and secure fit across all sizes.

Both styles ARRIVING ONLINE SOON! and offer support up to a K cup.

 


By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation we shared last week, “In this category, we have to come to terms with product purpose and be honest with our customer. But we must #startsomewhere.”

HAH Hot As Hell as featured on Lingerie Briefs

Sharleen conceived the We Are HAH brand in 2014 after departing as EVP Design for Lingerie, Swimwear and Apparel after a 13 year tenure at Victoria’s Secret. Her vision was/is to create sexy and confident products that did not sacrifice ethical production standards or comfort.  But, how does one develop wearable everyday sustainability? Even though Sharleen came from a position where she was privy to the newest technology available in the intimates market, this mission, as I mentioned above, faces major hurdles.  We Are HAH uses organic fabrics wherever they can , but the fact remains that certain fabrics inherent to intimate and swim design defy the marketing mantra (organic) for sustainability.

HAH Hot As Hell as featured on Lingerie Briefs

An obvious example is stretch fabrics, a lingerie and swim product touchstone. Sharleen works diligently to counter this fact, for example: by using ‘best in class’ LYCRA® XTRA LIFE™ fiber  in her swimwear. Lauded for its longevity and color retention, it does not fade and will survive years in a woman’s wardrobe. So, even though the fabric itself has a 40+ year lifespan, the end garment is sustainable because it is made to last. There is coolness in lastability. We Are WAH strives for #30wears. The conversation revolving around sustainability has shifted the focus to quality over quantity.

HAH Hot As Hell as featured on Lingerie Briefs

I could list a basket of brands that I have researched recently offering products whose sustainability is verified by governing agencies in this purview. Focused on a particular category, they use 100% organic fibers and maintain green production environments to insure their credibility. But the results are limited, simplistic in form, void of some of the critical technology that has advanced the bra, panty, and shaping construction that underscore many intimate and swim products. Often creativity is compromised.

HAH Hot As Hell as featured on Lingerie Briefs

What makes We Are HAH so special is their combined commitment to design, comfort, ease of use and conscious production. They understand that the quest for sustainability is an evolutionary process. This is a charismatic lifestyle collection, a complete mélange of intimates, swim and loungewear that doesn’t break the bank. The California vibe, always ahead of the cultural curve is front and center: casual, easy care garments; they are “sexy with a soul”. No wonder they have already won accolades twice from WGSN as ‘The Rising Brand of the Year’  since their launch in Miami in 2015.

HAH Hot As Hell as featured on Lingerie Briefs

“You Can’t Plan For Everything Or You Never Get Started In The First Place” ~Jim Butcher

 


Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

The 2019 Maison Lejaby Swimwear Collection is a perfect statement of the brand’s mission: clean, modern shapes that reflect an unapologetic bow to femininity and individuality. The bold colors and architectural designs melded with Lejaby’s heritage French attitude are a fresh approach to bathing suits meant for a contemporary woman. They don’t break the rules, but they certainly bend them to their ideal.

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

The SCULPT collection (pictured above) is one of many  dynamic swim collections constructed with the Lejaby engineering expertise. Comprised of a wide assortment of styles, up to 9 shapes per group, ranging in sizes B-G cups and XS- XL bottoms these  pieces are spot on fashion statements. They are constructed in the finest swim fabrics and trims and aptly  function in the sun, water and sand.

MADRAS

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

CLOUS UNIS

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

ZIG ZAG

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

AQUATIQUE

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

TROPICAL UNI

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

TROPICAL

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

DRAPE


By ELLEN LEWIS

MIMÌ À LA MER swimwear as featured on Lingerie BriefsMIMI A LA MER 

Anyone who knows me knows that I have this thing with stripes. I don’t wear them, but they have a strong presence in my home, particularly in Mexico where vivid color and pattern melding just works. It’s no surprise, then, that I notice them everywhere on the swimwear scene for 2019. Cabana stripes, pinstripes, border stripes, curvy stripes, vertical, horizontal and perpendicular. Stripes with flowers. Stripes with geometrics . Stripe beachwear is prevalent this season. Truth be told, stripes have always been correlated with chic water wear. Just use the term nautical when speaking in fashion terms and they emerge. They are a staple in casual wear. The current incursion of swim to street, like intimate apparel, makes the statement that much more prescient.

Flagpole swimwear as featured on Lingerie BriefsFlagpole Swimwear

Prima Donna swimwear on Lingerie BriefsPrima Donna Swimwear

Curvy Kate Swimwear on Lingerie BriefsCurvy Kate Swimwear

Aubade Swimwear on Lingerie BriefsAubade Swimwear

Prima Donna Swimwear on Lingerie BriefsPrima Donna Swimwear

Albion Fit swimwear on Lingerie BriefsAlbion Fit Swimwear

LOU Swimwear on Lingerie Briefs LOU Swimwear

Amoressa Swimwear as featured on Lingerie BriefsAmoressa Swimwear

Freya swimwear on Lingerie Briefs Freya Swimwear

Fantasie Swimwear on Lingerie Briefs Fantasie Swimwear

Marlies Dekkers swimwear on Lingerie Briefs

Marlies Dekkers Swimwear (more…)


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