Swim Briefs

Maison Lejaby Spring/Summer 2021 Swim Collection as Featured on Lingerie Briefs

Maison Lejaby opens a much-needed escape valve for Spring/ Summer 21 with their color saturated Swim Collection. Channeling the rich hues of the sun-soaked flower fields of Southern France combined with a modern play on cabana stripes, seven separate groups merchandise seamlessly throughout the season. Created with engineering details that support and complement a woman’s curves, these swimsuits fit a range of sizes 32-40, B-G cups, and XS-XL bottoms. European fabrics, including recycled Italian knits, … Read More


By ALISON CONNOLLY

Hadley Smythe swimwear & bodywear as featured on Lingerie Briefs

In the absence of being able to travel to beautiful, distant locations, we can still rely on feeling inspired by images and words. In the case of UK designer Hadley Smythe, her latest collection was inspired by a time and a place; the 1950s French Riviera.  More specifically, her designs were inspired by one of her favorite books, the 1954 Francoise Sagan novel Bonjour Tristesse.

Dramatic and luxurious, Hadley SmytheRead More


By ALISON CONNOLLY

Maygel Coronel Colombian swimwear as featured on Lingerie Briefs

If it wasn’t already obvious, I have a tendency to feature swimwear brands that are more fashion than function (as in, you’re not going to enter any swimming competitions in the brands I feature), but that’s not to say a brand cannot accomplish both. Colombian brand Maygel Coronel clearly captures the fashion element, but it’s just as functional when it comes to fit, its ability to crossover from swim to ready-to-wear, and … Read More


Pour Moi Then and Now

By HOLLY JACKSON

Pour Moi Swimwear as featured on Lingerie Briefs

Pour Moi was one of the first brands I ever tried in my early 20’s when I started looking for better bras. I had pretty much no idea what my size really was, but I knew it was outside of what any “normal” store carried. Pour Moi bras not only helped me find my size but were attractive enough to make me feel like I could wear the same kinds of lingerie … Read More


By HOLLY JACKSON

Soaak Eco-wash bags and sustainable packaging as featured on Lingerie Briefs

 

Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the environment.

Packaging is a huge … Read More


Maison Lejaby Spring 2020 Swimwear Collection as featured on Lingerie Briefs

In our continuing effort to share the best beach and pool wear with our readers, Maison Lejaby’s expertise in lingerie fit and development is on display here. Harking back to the golden years in Hollywood and the eternal allure of the west coast lifestyle, Maison Lejaby has created a modern swimwear collection saturated with the colors of the California landscape. Styled to capture the sleek, chic style that defines the brand’s unique French signature, these … Read More


By ELLEN LEWIS

Anita Swimwear using Econyl fabric made from plastics as featured on Lingerie BriefsRosa Faia (with Econyl® fabric)

The retail swim season takes off this month as winter sets in and the big escape begins. I confess that I am no swimwear maven, but I have been exposed to the category during my entire Lingerie career. Swimwear shares many of the fit and function issues as innerwear, particularly bras, panties and shapewear. It’s an important category for many Intimate Apparel boutiques, because it shares the … Read More


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