Swim Briefs


Marie Jo Swimwear on Lingerie Briefs

It’s not spring yet and par for the course this winter the weather is awful: it’s pouring rain in New York today. I, however, can endure. In three weeks I will return to my home in Cabo San Lucas, Mexico, from where my friends have been posting beach pictures:casual  whales breaching, boating excursions and seaside dinner dates. In most of these images, bathing suits are the clothing du jour.  Cabo is a huge resort destination for the California celebrity set. We hear about it all the time, but our lives rarely cross their secluded villa hideaways. Those scenes remain in the movies. For the rest of us, the lifestyle is just fine. But bathing suits are required. Why not experience a bit of cinematic transference? Marie Jo’s new swimwear collection manages to do just that. Created with iconic film Divas in mind, the brand just launched their … ...Read more


Magicsuit Swimwear romper on Lingerie Briefs

I am not in Mexico at the moment; I came north for the holidays and to prepare for the fall 2018 market. It’s a bit counter intuitive, braving the northeastern weather patterns while most people are escaping south for a sun soaked reprieve. It is, in fact, the beginning of the Swimwear season. And even though I write this wrapped in fleece, there is no doubt that my interest in this enormous industry has been peaked by the fact that I reside seaside for a big part of the year. Beachwear is as prevalent on the Mexican beaches as black everything controls New York fashion. Living in Cabo San Lucas, one might catch sight of the romper pictured above while cruising through the local flea markets, sipping margaritas on the marina or even dining on some tacos at one of the many resort lounges frequented by expats … ...Read more


The Little Black Dress

The Little Black Dress, made famous by Coco Chanel when she introduced it in Vogue in 1926, has endured because it is an icon of good taste. This ubiquitous style has served for almost a century as a wardrobe staple that a woman can dress up or dress down. A symbol of understated elegance accessible at many income levels has positioned it as a classic fashion necessity. Personally, I have owned some version of the “LBD” for as long as I can remember, wearing it to work, to dinner, to casual parties and even to weddings. Capturing the mood with accessories is the secret and let’s face it, black is both chic and seductive. In fact, I even have one here in Mexico which, in the 5 years I have lived here, I have worn exactly once.

Rosa Faia Little Black Swimsuit on Lingerie Briefs
Instead, the little black dress in Cabo San Lucas is … ...Read more

Aubade swimwear on Lingerie BriefsAubade

The summer Lingerie Shows, such as Curve, are replete with swimwear brands. Many of the companies that have established Intimate Apparel businesses are equally adept in swimsuit development. Take, for example Freya,  Elomi,  Fantasie, Rosa Faia, Lise Charmel, Antigel, Empreinte and Aubade to name a few. Labels well respected for their unique style are developing and launching successful swimwear collections regularly. Skin Lingerie comes to mind. And, as hybrid dressing continues its march into the modern wardrobe, we will see more and more newcomers to this market. At Curve, I saw two, in particular: Tutu from Israel and Karen Mabon from England that inspired me. The messages I gleaned at Curve were not very different than those I saw in Intimates: Bright, bold tropical colors dominated by blues, and pinks, from pale to darks. Prints held court with florals, large and painterly.  Graphics, stripes, dots and tapestries were present. … ...Read more

Skin Worldwide Swim on Lingerie Briefs

No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts Paris heralded the arrival of “HYBRID classifications:  garments with multiple-end uses that can be worn in different ways and on different occasions.”  Next week in her blog, The Hybridization of Design, Tina Wilson carries the message to the street as she discusses and illustrates the impact of this trend on the Lingerie Market. Retailers and brands aware of this much bigger picture are on the cusp of something big.Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Ltd. has taken their established mission of “addressing … ...Read more

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