By ELLEN LEWIS
Rosa Faia (with Econyl® fabric)
The retail swim season takes off this month as winter sets in and the big escape begins. I confess that I am no swimwear maven, but I have been exposed to the category during my entire Lingerie career. Swimwear shares many of the fit and function issues as innerwear, particularly bras, panties and shapewear. It’s an important category for many Intimate Apparel boutiques, because it shares the … Read More
One thing I really appreciate about the Parfait brand is the intensity of due diligence they have done since they launched in 2010. A successful foray into large cup, plus size intimates (up to a K cup, UK sizing) in which construction details and fit issues can make or break a business, has enabled their new Aqua Swimwear initiative. The swimsuits and cover-ups are trendy statements engineered for a curvy woman who needs bathing suits … Read More
By KIMBERLY BERGER
Elomi
It’s buying season for the swimwear industry and I have been on the go since July. The Swim Show in Miami, MAGIC and Curve in Las Vegas and Surf Expo in Orlando all provide an opportunity to preview what is new for the coming season and I attend them all. The swimwear trends for 2020 are a celebration of the natural beauty of Mother Nature and make promises to lessen our … Read More
By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only in women’s wardrobes but also … Read More
By ALISON CONNOLLY
It truly is a pleasure to discover a brand run by a team that is filled with passion for what they create and who they create for. I immediately felt this way when learning more about Madrid-based swimwear label Alawa. Creating elegant swimwear is at the heart of this label’s essence, following Dostoyevsky’s concept of “beauty that will save the world” as their mantra.
There is no shortage of elegant details … Read More
By ALISON CONNOLLY
I’ve been a fan of Marysia Swimwear for several years, and with beach/pool season in full-swing, it is the perfect time to finally feature the brand in our Gallery.
The current Summer 2019 collection has a dominant red, white & blue color scheme that happens to be right on theme with this week’s July 4th celebration. When you take those colors, and mix in gingham print and scallop trims, we’re seeing … Read More
By ELLEN LEWIS
Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning of summer and will be … Read More