By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation … Read More
The 2019 Maison Lejaby Swimwear Collection is a perfect statement of the brand’s mission: clean, modern shapes that reflect an unapologetic bow to femininity and individuality. The bold colors and architectural designs melded with Lejaby’s heritage French attitude are a fresh approach to bathing suits meant for a contemporary woman. They don’t break the rules, but they certainly bend them to their ideal.
The SCULPT collection (pictured above) is one of many dynamic swim collections … Read More
By ELLEN LEWIS
MIMI A LA MER
Anyone who knows me knows that I have this thing with stripes. I don’t wear them, but they have a strong presence in my home, particularly in Mexico where vivid color and pattern melding just works. It’s no surprise, then, that I notice them everywhere on the swimwear scene for 2019. Cabana stripes, pinstripes, border stripes, curvy stripes, vertical, horizontal and perpendicular. Stripes with flowers. Stripes with … Read More
Get ready for Cruise Season with Anita and Rosa Faia Swimwear! SS19
Aluna Wave, a captivating zigzag pattern with delicate stripes in black and white. This print looks fantastic with the matching bottom as well as a solid black color. The Aluna Wave series can be purchased as mix & match separates and is available in our Rosa Faia and Anita Care collections.
Another successful pattern is the Utopia series, which is available in … Read More
By HELEN MASTERS
London Swimwear Show
A riot of colour, a plethora of prints & a hot, sunny Sunday afternoon in Marylebone marked the start of the U.K. Show season with London Swimwear Show.
Clearly this show has gone from strength to strength over the last few years and now takes over a large part of the first floor of the elegant Radisson Blu hotel and after spending the day with the creme … Read More
By ALISON CONNOLLY
illustration by Randy Mora
Perhaps when you think of swimwear from South America, you may envision heavily-patterned, colorful barely-there styles created by a label based in Brazil. It’s a fair assumption, considering it’s mainly what we’ve seen over the years. It is also because of this, it’s a refreshing surprise to discover South American luxury lingerie and swimwear brand Suki Cohen. Manufactured in Colombia (in a fair trade factory), Suki Cohen creates … Read More
By ELLEN LEWIS
The name Bravissimo has appeared on my intimate apparel radar field countless times in the last 20 plus years, particularly when the subject of large breasted fitting trauma arises. Since their inception in the UK in 1995, they have grown to be a mega force in fitting large cup women for lingerie, swimwear and outerwear. Way ahead of the North American market in recognizing the sale’s potential of women who are 28-40, … Read More