Swim Briefs

Skin Worldwide Swim on Lingerie Briefs

No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts Paris heralded the arrival of “HYBRID classifications:  garments with multiple-end uses that can be worn in different ways and on different occasions.”  Next week in her blog, The Hybridization of Design, Tina Wilson carries the message to the street as she discusses and illustrates the impact of this trend on the Lingerie Market. Retailers and brands aware of this much bigger picture are on the cusp of something big.Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Ltd. has taken their established mission of “addressing … ...Read more


Reard Swimwear on Lingerie Briefs

Here’s a bit of swimwear design trivia for you:  The bikini was invented in Paris by Louis Réard in 1946 following the end of World War II.  At the time, this radical design was intended to reflect the new attitude of women who were feeling liberated and strong following the war.  That brings us to another piece of swimwear trivia: The bikini was named after Bikini Atoll, the test site for the atomic bomb located in the South Pacific.  Needless to say, the reaction to this two-piece design was explosive!  In fact, it marked a definitive shift in the covered-up world of women’s fashions.  It wasn’t long before Hollywood embraced this skin-baring style, and created icons out of the women who wore it (such as Brigitte Bardot, Marilyn Monroe, and Ursula Andress).

All of this is relevant because the Réard name disappeared for decades, only to be … ...Read more

Beaches on Lingerie Briefs

I love the Northeast in the summer. Everything is so green. The contrast with the desert creates real balance to my life. But, it was hot as Hades here this week-end and my air-conditioner broke. So when my husband, who is still in Cabo recounted his glorious day at the beach Saturday, I was not a happy camper. I am pining for that Mexican ocean. No offense, but the Connecticut shoreline, pretty as it is to look at, does not compare. My solution is to immerse myself in beach dreaming by culling through my swimwear files. After all the 2018 Swim season is imminent. The Miami shows begin next week and anyway, I forgot to get my town beach pass. Perhaps the humidity is making me cranky.

Jolidon Swimwear on Lingerie Briefs

One brand that has already reported in, Jolidon and their premier Prelude line is highlighted below. This 25 year old Romanian company, a … ...Read more

If you are reading this today, I have landed at JFK, motored back to my Connecticut home base and begun the transition back into my New York lifestyle. But today, my last in Mexico, I am, as promised earlier this week, at the beach. In Cabo the beach is a true generational melting pot. If one is aware of the swimsuit trends, which I instinctively am, Medano Beach is the perfect observatory.  Beach fashion  runs the gamut from “Who Cares” to “Look at Me”. Generally, I prefer the end of the stretch that is anchored by the well-known Tabasco’s beach bar , Cascadas, a very low key time-share, and a parking lot that is totally accessible.  It’s more of a family scene; lots of Mexicans spend their week-ends in large groups picnicing under umbrellas, their kids in the surf. The attire here tends to lean towards the practical. Beachwear is … ...Read more


Freya Swimwear on Lingerie Briefs

Writing today’s blog presented me with a challenge. I really wanted to due diligence on the Freya Spring 17 swim collection. But since the Eveden brands, of which Freya claims a robust residency, deliver every month; and because I have a personal obsession with visual merchandising, even on-line, I found myself with a choice dilemma. I had to make a decision on what to showcase here, their sleek, solid and stripe swimsuits that appeal to my east coast (New York) taste for black and blue, or the explosion of colors and prints that fit right into the Cabo San Lucas seascape. Medano Beach, one mile from my house, is a destination for families, food, water sports, music, shopping and a modicum of mayhem. Cruise ships, sometimes 2 or 3 at a time anchor in the harbor, tourist tenders running back and forth to the world renowned … ...Read more

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