London Briefs

UK vs. US Lingerie Tastes ~ Is There a Difference?

July 13, 2018

By HELEN MASTERS

Marriage is all about getting to know your partner and all their quirks, so following on from our UK/US nuptial celebration in my last article, I thought it would be fitting to share some intimate secrets (as newlyweds do) on the UK lingerie lover’s tastes and preferences, and to see if lingerie is an area in which we are compatible with our US partners, or … Read More

UK Lingerie Fit for a US Princess

May 30, 2018

By HELEN MASTERS ~ London Briefs

I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki… However, recently for possibly the first time in my life I have found myself in exactly the right place at … Read More

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Helen Masters, host of LONDON BRIEFS is the former owner of the successful British lingerie & swimwear retailer, Pudding. She transformed her business into a global business consultancy and training company, helping retailers and brands in the intimate apparel industry after having a family and realising that a 7-days a week retail career may no longer be compatible!

Pudding was one of the most successful UK independent lingerie stores of the last 10 years, with several awards under its belt, a nationally recognised bra fitting service and its own unique sales and service model which Helen believes was key to its success.

As a business consultancy, Pudding now offers clients the benefits of Helen’s experience and skills, developed through a 20-year career in ‘big business’ and retail, to both start up and established retailers and brands from all over the world.As Helen says, ‘We get involved in all things lingerie (and swimwear) – start up business planning, helping brands find more stockists, bra fitting training, website and SEO improvement, helping retailers improve their buying or training them on our Signature Sales and Service Model™ and much, much more! I am lucky enough to know many people in the industry and to have worked with some of the major retailers and brands as well as helped some of the hottest new brands and retailers get up and running in the UK, US, and mainland Europe. Every day is different, which is great, and I get to look at (and wear) some gorgeous lingerie!’

Helen sees today’s lingerie industry as global and has recently expanded Pudding’s offering with an Electronic Retail Operations Manual for start-up lingerie retailers, and skype training courses to cater for its growing international client base, with courses such as skype bra fitting training proving a hit internationally.

Helen is named in the UK’s 2018 Lingerie Insight Power List as a top ‘Industry Influencer’ and has received some impressive feedback from her clients. Take a look at her website www.puddinglingerie.com or contact her on consulting@puddinglingerie.com or (+44) 07789931097 for help on all things lingerie!