London Briefs

By HELEN MASTERS

Kai Resortwear 2019 Swimwear on Lingerie BriefsKai Resortwear

London Swimwear Show

A riot of colour, a plethora of prints & a hot, sunny Sunday afternoon in Marylebone marked the start of the U.K. Show season with London Swimwear Show.

Clearly this show has gone from strength to strength over the last few years and now takes over a large part of the first floor of the elegant Radisson Blu hotel and after spending the day with the creme de la creme of the UK swimwear world,  I’m delighted to say that the London swimwear market is alive and kicking with both brands and retailers reporting strong sales, lots of new designers on the scene and a clear investment in technology, innovation, new designs & fabrics from the big-name labels as well as the newbies.

So, what are the hot swimwear looks that will hit the stores for SS19? Here’s the rundown of top … ...Read more


By HELEN MASTERS

Le Mystere & Bordelle on Lingerie Briefs

Marriage is all about getting to know your partner and all their quirks, so following on from our UK/US nuptial celebration in my last article, I thought it would be fitting to share some intimate secrets (as newlyweds do) on the UK lingerie lover’s tastes and preferences, and to see if lingerie is an area in which we are compatible with our US partners, or if we have irreconcilable differences….

Brits are known around the world as being a bit straight-laced and conservative – we love queuing, we always wait our turn and we are endlessly polite.

Americans on the other hand are known for being outspoken, outgoing and as we say in the UK ‘not backwards at coming forwards’.

So, do our underwear tastes follow the same pattern?

To explore this pressing question (pressing for lingerie lovers at least), I embarked on a little … ...Read more


By HELEN MASTERS ~ London Briefs

Pure Chemistry British Brand featured on Lingerie Briefs

I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki…  However, recently for possibly the first time in my life I have found myself in exactly the right place at exactly the right time – and not once, but twice!  Where, pray tell, I hear you ask, and when? Let me explain…

Right place right time #1 – Windsor, UK on Saturday 19 May

Yes, that’s right, as a proud resident of Windsor in the UK, I had a front row seat to the wedding of the year – the delightful union of Prince Harry and the gorgeous Meghan.  And what more fitting way than to kick off my new … ...Read more