by HELEN MASTERSThere is no doubt that since I wrote my last London Briefs column – ‘The AW20 London Lowdown’ – life has changed for us all.

Like everywhere else in the world, the UK entered lockdown at the end of March and is only now tentatively emerging. UK lingerie stores closed their doors for the longest period we have ever known and as I write, have been open less than a month.

So, what will the future hold? This is of course uncharted territory for all of us so the answer to that question does not come easily.… Read More

By HELEN MASTERS

Despite the worst gales and floods we have seen all winter, the lingerie industry came out in force for the biggest UK intimate apparel trade show in the calendar – INDX.

I braved my own way through the adverse weather, arriving 2 hours late thanks to delayed trains , and I have to say I was delighted that I did  – once again this fabulous show proved how our industry is now stronger than ever – after weathering a fair few storms of our own in the last few years.… Read More

By HELEN MASTERS ~Britain is rarely out of the news these days thanks to Brexit giving us centre place on the world stage, so what better time to focus on the hottest British indie brands of the moment?

Just in time for Gift season, my latest blog features an expanded Hot List and rounds up my top 5 Indie Brands – this is luxury lingerie and loungewear to die for!

Helen’s Hot List

Hot British Brand  #1 – TATU COUTURE

Fusing tailoring techniques and ready-to-wear elements into lingerie, Tatu Couture creates ‘timeless works of art for the body’.… Read More

By HELEN MASTERS

After what has felt like a slow start here in London, the Great British Summer is finally upon us – and in the chaotic times we are living in, boy do we need it!

As with many other aspects of life, Brits have their own unique take on summer, so I felt it only right to share some great British summer traditions (some stylish – some less so) with my US cousins.

For the low down on how to do the Great British Summer in style – whether you are going high-brow in Henley or casual in Croydon, here is my list of customs to follow (plus a few to avoid) and how to do it in style with the best Brit brands.… Read More