Spotlight on Anita

Anita Essential Lace Bralette featured on Lingerie BriefsAnita’s incredibly comfortable Essential Lace Bralette is now offered in sophisticated purple and timeless black. It’s ideal for women who appreciate a bra that combines style and practicality while ensuring outstanding comfort. The molded cups and removable light foam padding are breathable, thanks to their finely perforated foam, providing a smooth, wire-free experience. Seamless and fully lined with a breathable fabric, this bralette feels like a second skin while offering … Read More


Anita's Amica pocketed shelf bra camisole in crystal featured on Lingerie BriefsExpanding its color selection, the Anita Care Amica pocketed shelf bra camisole is now available in classic Crystal, Black, and neutral Berry. Crafted from soft modal fabric, it offers concealing supersoft cups inside shelf bra. This mastectomy cami is so stylish, soft and comfortable! Features include a round neckline with a satin trim and adjustable spaghetti straps. Wearing it is sure to boost your confidence daily! Available in: Black, Berry, … Read More


Rosa Faia Lace Rose Wireless Contour Bra featured on Lingerie BriefsRosa Faia now offers their popular Lace Rose non-wire padded bra in Rosewood, a youthful and fashionable color perfect for light-colored tops.Rosa Faia Lace Rose Wireless Contour Bra featured on Lingerie BriefsThis comfortable t-shirt bra with soft cups, features a smooth surface for a seamless look. Beautiful lace details around the sides of the cups and decorative bows are added for a feminine touch. The Lace Rose bra offers support without an underwire and has a slightly transparent tulle … Read More


The best-selling Anita Momentum Sports Bra, now in timeless anthracite, is a game-changer that will help redefine your fitness routine. This bra is the embodiment of power and poise, seamlessly blending high-performance technology with contemporary style. The glossy metallic honeycomb pattern on the outer cups adds a touch of sophistication, ensuring you look as good as you feel.As you slip into this sports bra, you’ll be immediately struck … Read More


By ELLEN LEWIS

Ever since the last NY Curve Show where I met Georg Weber-Unger, the indefatigable leader of the Global Anita brand, I have felt compelled to tell this story. Actually, it’s his story, his family’s legacy, and the extraordinary diligence of the Anita team worldwide that completes this narrative.

This is a tale of international intrigue, powerful women, endless energy, incredible endurance, stellar products, and a phenomenal … Read More


Anita’s new Essential Lace Nursing Bra (5057) combines stylish all-over lace and a velvety feel, it’s so comfortable for breastfeeding moms. The fashionably feminine lace conceals the molded cups, that have removable, breathable foam pads, providing a perfect fit and reliable support. Removable pads, made of finely perforated foam are lightly padded and with an equally breathable lining. The underbust band also provides gentle stabilization.Anita Essential Lace nursing bra featured on Lingerie BriefsOther functional details ensure plenty … Read More


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