By ELLEN LEWIS
When I first saw the new Chantelle Logo, CL, I will admit, I was slightly confused. BUT, that was because it was so innovative that I needed a moment to absorb the vision behind it. Then it hit me, Chantelle was breaking free of traditional marketing rules to re-define itself for the contemporary woman. Under its corporate umbrella, four ‘states of being’ reside: Chantelle, Passionata, Chantal Thomass and Femilet.
What becomes a woman most? The answer: self-confidence. This is Chantelle Lingerie’s mission: to empower women by freeing them from traditional underwear restraints. The newly launched Absolute Invisible Collection uses innovative engineering to provide weightless comfort in easy to fit shapes. A new flex foam pad is 50% smoother than the standard pad offering more flexibility as it embraces the breast. Covered with a fine brushed knit, it is 40% softer than a standard knit. … Read More
I think that the Chantelle soft stretch collection might just be a substantial contender for first place in my ongoing quest to find a panty that I personally love and can actually wear anywhere. On a personal note, it’s the brief that is expanding its presence in my underwear drawer. But my daughters who are half my age are big fans of the bikini and thong. That says a lot.
French Cut Brief
A multi-faceted … Read More
“Je ne sais quoi”; that French expression that defines the indefinable. Beauty, grace, poise, elegance and charisma; these are all attributes of the Chantelle brand. Certainly this European lingerie brand has established itself on our North American Intimate landscape by combining the French mystique with the American quest for fit and function. The Parisian Allure Unlined Plunge Bra which just launched in August, is already a best seller! See the Chantelle’s entire Parisian Allure Collection… Read More
A new, modern look for Chantelle’s favorite seamless minimizer bra, C Magnifique Sexy offers the fun illusion of sexy sheerness. This beautifully supportive, full coverage seamless bra was designed in France for active lifestyles. With a flattering lift and support thanks to built-in inner slings, bustline will be minimized by up to 1 inch. The wide smoothing sides and back wings also minimize any bulge. Mesh lined cups with soft knit for comfort and the … Read More
Yes, it is possible that a ‘one-size fits all’ collection has achieved perfection… Chantelle’s Soft Stretch ensemble, designed in France, is as beautifully seamless and as comfortable as it gets. The design of Soft Stretch draws inspiration from the evolution of the minimalist approach, simplicity equals elegance.
New arrivals in the collection include the One Size Smooth Crop Top. Perfect for lounging or layering this ultra stretchy, lightweight crop top is a wardrobe must-have … Read More
Turn up the heat this winter! The seductive Embrasse Moi stretch tulle Bodysuit hugs every curve with love and is highlighted with cross over lace detailing and sweet bow at the waist.
This sheer teddy from Passionata has gorgeous, romantic styling with an airy, sensual feel. Plunge lace wireless cups and adjustable crisscross halter straps make for a unique and flirty look or wear uncrossed to feature a sexy neckline. Seamless, smooth leg openings ensure … Read More