Spotlight on Wacoal & b.tempt’d

Wacoal Keep Your Cool Collection featured on Lingerie BriefsFeeling cool and comfortable—regardless of how hot and humid the conditions may be… is such an important factor in how you show up for your day. The desire for a bra that provides support for all sizes and can combat the heat is something Wacoal Fit Experts hear often from customers; so, Wacoal’s design team created the solution.

The Keep Your Cool Collection includes a breathable, cooling underwire bra, three … Read More


b.tempt'd Future Foundation T-Shirt Bra - featured on Lingerie BriefsEasygoing. Effortless. Everything. Three words that capture this contemporary assortment of intimates.

The Future Foundation Collection is designed with brushed soft fabrics that deliver the functionality a modern woman’s busy life demands, with details to encourage the coolest, calm, and collected version of herself, always.

The Future Foundation T-Shirt Bra (shown above) is a must-own everyday bra for the woman who loves the functionality of a wire and the feel … Read More


b.tempt'd Future Foundation Backless Strapless Bra featured on Lingerie BriefsThis summer b.tempt’d has your back! The contemporary Future Foundation Collection—known for being easygoing and effortless—has officially expanded to deliver functionality to a modern woman’s wardrobe with the ultimate solution for open-back fashion problems.

The Future Foundation Backless Strapless Bra supports and enhances your natural shape so you can bare skin with confidence.

Backless Strapless Bra by b.tempt'd Future Foundation featured on Lingerie BriefsThis unique staple is perfect for backless dresses, tops, and open back looks. Featuring a low-set closure … Read More


b.tempt'd Inspired Eyelet longline cami and boyshort as featured on Lingerie Briefs

We’re all poised for a great escape as brighter days emerge. b.tempt’d has risen to the occasion with their new Inspired Eyelet Collection. Think  summer light, poolside parties, sunny beaches, and picnics in the park; all with a dollop of retro glam. Inspired Eyelet is a dreamy take on easy lifestyle lingerie; a longline bralette, boyshort and front closure bra. Influenced by classic femininity and motivated by modern style, b.tempt’d’s … Read More


By ELLEN LEWIS

Wacoal's Softly Styled Bra as featured on Lingerie Briefs

The comfort conversation has been a lingerie volume driver even before the Pandemic; escalating to full speed ahead as the world locked down. Women, seeking physical solace, turned their attention to bralettes and sports bras staving off a freefall in the intimate’s business. As we emerge from isolation, and begin to redirect our apparel preferences, a new bra design is taking root, a hybrid construction that combines … Read More


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