By ASI EFROS
In this heartfelt interview, Frederika Zappe, a distinguished bra fitting expert at Wacoal Europe, delves into the philosophy of achieving the perfect bra fit. She also speaks about common bra fitting mistakes and shares a few tricks of the trade on how to avoid them.
Freddy Zappe’s journey into the world of lingerie began serendipitously. Approximately 25 years ago, she accepted an entry-level position at … Read More
By ELLEN LEWIS
Hanky Panky launches hanky panky+, their new leak proof panty collection, proving that once again this iconic underwear brand has taken time to do their homework. In collaboration with Saalt, a fellow women-founded and sustainably minded brand, they have created the perfect blend of lace and technology. Saalt’s gusset technology is the thinnest, driest and most absorbent gusset on the market with no added PFAS. Aptly … Read More
Panache’s latest addition, the Alice Balcony Strapless Bra is designed with the brand’s renowned expertise in strapless solutions. Featuring a 4-piece cup construction, it delivers exceptional lift and support, ensuring you feel secure and confident even without straps.
This stunning strapless bra is not only wired it also includes boning in the side seams for extra stability. The padded cups create a flattering shape, while the wide silicone elastic along … Read More
The on-trend Blue Heaven colorway brings a stylish flair to Anita’s timeless Clara collection. The Clara feel-good series now features an expanded selection of cup and band sizes for two comfort bras: the three-part cup style 5459 and the seamless style 5859. This series beautifully blends classic femininity with outstanding comfort.
Clara cut & sewn comfort bra style #5459 in new Blue Heaven
Semi-transparent décolleté panels in the … Read More
By ESTELLE PULESTON
Scandale is a Paris-based lingerie brand that has reinvented itself many times over the years – not unusual, since it has been around since 1932 – but this most recent creative shift is different. The company decided it was time for something new but this time round, the change in direction is really a return to an old one: they’re taking Scandale back to its cheeky, sensual … Read More
By ELLEN LEWIS
It’s with great pleasure that we welcome Dominique Intimate Apparel to the Lingerie Briefs Spotlight Partnership. I am so glad that co-owner Kevin Byrnes was so proactive in introducing me to this robust brand. Dominique wasn’t on my radar and that was a definite ‘miss’.
Kevin and his partner, Michael Chernoff, launched the Dominique brand 25 years ago to specifically focus on innovative underwear solutions for every … Read More
By ELLEN LEWIS
It is no secret that I am a full-fledged Evelyn & Bobbie fan. But this isn’t news to our readers. I’ve touted the brand almost since inception. Their wirefree bras have changed my 36G (sometimes H) life. However, although I doubt it, I could be an outlier. So, I decided to go to the front lines to find out. I asked Bree McKeen (CEO and founder) to … Read More