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Sports Bra Mania

Anita Momentum Sports bra on Lingerie Briefs

I’ve been mulling over this Sports bra story for several months now. This niche is expanding in the marketplace as companies introduce multiple options every season. But, I believe that unlike the shapewear craze that saturated the lingerie landscape several years ago and then slowly dissipated, this business will continue to evolve in brand inventories. Here’s why. The market explosion in this category speaks volumes about the American lifestyle. The … Read More


By ALISON CONNOLLY

Studio Pia on Lingerie Briefs

It is my pleasure to introduce Studio Pia; a luxury lingerie brand that represents beauty on many levels.  The obvious allure is visually represented in its debut collection (made up of three ranges featured here), and its not-so-obvious beauty is revealed in its ethical design/manufacturing process.

Founded by Pia Conaghan in 2016, Studio Pia established itself as an ethically-crafted label based in the UK.  The company’s … Read More


Hanky Panky handkerchief bra and panties on Lingerie Briefs

I remember my mother’s 40th surprise birthday party. I was 11 and I thought my mom was so old. The banner at the entrance read “Life begins at 40”. I presumed that my aunt had hung it there to make her feel better about this provocative milestone. I loved my mother something fierce, but alas, I only had 40 years myself before she was gone. But 40 years is … Read More


By ALI CUDBY

Woman's Empowerment on Lingerie Briefs

When I hear people talk about empowerment, it often seems to be connected to ways women think and feel about themselves.

Certainly, in the world of lingerie stores, we tend to connect women “looking and feeling their best” with “being empowered.”

In 2004, when I first found bras that fit, it was a transformational moment for me. It changed how I felt in my body. It changed … Read More


Summertime paisley blues make beach time a treat with the versatile Summer Tide collection by Freya Swim. A little bit bohemian and definitely très chic, this twist bandeau bikini top showcases detachable, adjustable straps that can be worn as a halter, cross back or over the shoulder. Available in cup sizes B – G. Paired with the flirty Tie Side Bikini Brief featuring a cheeky cutaway leg framed with contrasting … Read More



With foam cups that provide perfect lift, Le Mystere’s Sophia Lace Strapless Bodysuit is designed to flawlessly accentuate your natural curves. An elegant lingerie layer, its unbelievably soft mesh bodice lies gently against the body, while its strategically placed lace paneling creates a slim silhouette.

No matter the occasion, it’s a stunning piece from top-to-bottom!

Details

~ Molded underwire design
~ Fully adjustable straps included
~ Foam cups
~ Power … Read More


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