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mary-jo-win-design-20-yrs

Now through the 8th of May, Mary Jo invites all (over the age of 18) to help celebrate 20 years of Avero by designing your OWN AVERO bra! It’s fun and easy to enter by personalising two Avero limited editions, that is Rainbow and Orchid, in the online module HERE.

Avero goes for an original combination of soft checked fabric and playfully embroidered daisies. With a hip watercolour print in … Read More


CaresseFullCup-aBy the time you are reading this I will be en-route to our home in Mexico. Today, therefore, is not a day driven by creative juices, but rather a period of practicality as I run around putting last minute “oh I just remembered” things together. Packing is the least of it. That’s kind of a formula by now because what seems very appropriate in New York doesn’t really cut it … Read More


mont

New botanic print in Prodigy, ultimate push up bra and boyshort – shown on right is Flirt balconette bra & Brazilian soft stretch lace pany in Freshwater.

Celebrate the arrival of Spring with Montelle’s new Botanic Print. Beyond a simple flower print, this motif explores surrounding elements, extracting influences from plants, butterflies and other elements of nature. Our print brings together our entire Spring palette with colors such as … Read More


hp-bridal

Who says wedding lingerie has to be all white? By adding pretty violet flowers in Hanky Panky’s signature lace, this new bridal collection wows. Perfect for under her gown or to seduce on the honeymoon, the soft Violet Flower Bralette in cross-dyed stretch lace slips over the head and is adorned with a little white bow. Pair with the matching scallop lace topped Garter Belt and Violet Flower Low Rise … Read More


The Naked Truth

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I grew up in the 60’s the prodigy of parents who came of age in the 1940’s. My parent’s youth was defined by patriotism aptly earned. Mine rebelled against a war born of politics. They called us Baby Boomers. My children think we were hippies. Even today, they describe me as eccentric. The truth is that we were no different than today’s Millennial: products of a modern culture anxious to … Read More


By ALISON CONNOLLY

ELFzhouLondon_Lingerie7

The world of luxury lingerie continues to reveal new talent, and it appears this year’s newer notable is E.L.F. Zhou London.  This fashion-forward intimate apparel label features daring silhouettes and cutout details to create a full ensemble worthy of any seductress!  The designer, Elf Yue Zhouhas, created this avant-garde bodywear brand in 2015 with the intention of merging lingerie with ready-to-wear. You can see where … Read More


Jackson-Pollock-1Jackson Pollack

Jackson Pollack was a driving force behind Abstract Expressionism. Considered a major influence in the history of modern art, redefining painting. His radical splatter paintings forever changed the way contemporary art is perceived. In many ways, the Antigel Swimwear collection is emulating his message in the bathing suit category. Using a freeform palette of vibrant  colors combined with the excellence of the Antigel construction, the La Belle Artiste … Read More


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