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By ALISON CONNOLLY

LingerieBriefs_HoorayMag_Ophelia

The best days for a blogger are when you discover a brand that makes you want to write about it RIGHT THIS INSTANT.  You are instantly smitten, and need to share your discoveries with the rest of the world.  I was fortunate to get struck with inspiration from two distinct brands, both of which recently released a bridal collection:  Valentine NYC and Serène Intimates.  Granted, their … Read More


pjh1

PJ Harlow has a multitude of lounge and/or pajama tops and bottoms that you can mix and match to your mood or comfort. Shown above is their popular Lucy/Mikel Set featuring the Lucy super-soft oversized Rib Sweatshirt paired with the Mikel Satin Boxer with Draw String. Other mixes from this collection could be the Lucy Sweatshirt with the Jolie Satin long pant or perhaps for warm-weather lounging try the Mikel … Read More


Marlies Dekkers on Lingerie BriefsMarlies Dekkers

Fashion ideas come from so many different places and how they inform design is what makes the creative process so interesting. Sometimes, it’s all about the message. There are so many mainstay businesses that are critical to the retail experience. They are the margin builders. But new direction can keep these essentials fresh. Again, I must reiterate that I did  not see the entire market offer at Curve … Read More


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Le Mystere’s first new development of the season which rounds out the Sophia collection, Sophia T-shirt bra offers the smooth everyday look of a t-shirt bra with the lacey feminity that is all Sophia. Plush contour foam pads offer an open demi neckline, while the newly sourced micro suede liner offers an amazing brushed hand feel that you will enjoy daily. Luxe lightweight microfiber is seamlessly molded over the cups … Read More


freya-swim-briefs
Introducing Freya’s ultra-chic and urban swimwear collection Sundance. Based on the Freya swimwear collection Spirit, Sundance is a new crochet lace design with chic metal bead trims and a range of exciting new styles to choose from. The underwired high neck cut out suit features a crochet overlay with a sheer midriff panel and a sexy scooped back. The cups are also lightly padded to create a rounded shape. … Read More


COL-CHRISChristine Lingerie

Curve NY was, as always, a 3 day marathon of appointments for me. I missed a few interesting brands and worst of all, lost my notebook containing two full days of notes. Not to worry, resurrection is imminent as I make contact with each company whose input is somewhere in a NYC taxi cab.

Curve is a giant gallery of brands and my preference is to curate trends … Read More


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