By ELLEN LEWIS
My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in bold prints from Benetton, a hot 80’s RTW brand. I thought that an oversize cotton knit sleepshirt would be a key item and a way to make a statement about how innovative our Intimates business could be.… Read More
By ELLEN LEWIS
Destiny Top and Blair Pant in French Terry
I discovered the P.J. Harlow brand some years ago at Curve Las Vegas. It was right after the 2008 economic implosion and I was at the show directing a seminar on “Navigating the Storm”. Brands and stores were looking for paths to profitability in a particularly difficult market. So, it was very serendipitous that I happened upon the P.J.Harlow booth and found an assortment of supremely soft and elegant loungewear. A series of t-stands, each one harboring a different color of the same dyed to match combination of carefully edited pieces, was a dramatic statement to the merchandising credo upon which I was raised: key item intensification.… Read More
What goes around, comes around. Such is the phenomenon of tie dye. Since the 1960s, every 15 years or so, tie dye garments and accessories make a popular reappearance. PJ Harlow is right on-trend with the introduction of tie dye in several of their best-selling collections, including masks. This timely styling seems to help unite us during this awful pandemic… we’re all (tied) in this together.
PJ Harlow now offers three styles of tie dye loungewear sets in 10 fabulous colors. Each set consists of the super-comfortable, 100% cotton joggers named JOJO.… Read More
by ELLEN LEWIS
I was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss not to integrate into their assortments.
In case you missed LIVE with Kelly and Ryan yesterday, where P.J.… Read More
By ELLEN LEWIS
At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops are to wear has enabled her to pay a full month’s rent with the proceeds. What is interesting is that this product has been available at retail for six years.… Read More
By ELLEN LEWISI was a comfort junkie long before the Coronavirus changed our wardrobe requirements.
While working at home on my computer, I realized that, perhaps, I should share the fact that I’ve been literary living in my Urban MuuMuu loungers. I own two: one long and one short. I must admit that they are several years old. But they are just as colorful, soft, and nurturing as the day I first wore them. Recently, they have taken on a life of their own, rotating between the washing machine and my daily attire.… Read More
There’s a nip in the air and you want to get cozy after work right? How about slipping on a lounging robe that is hip and versatile! Urban MuuMuu Lounge Tunic has inset pockets and offers the most scrumptious way to lounge your nights and days away. This loose, oversized pullover with deep pockets is great on women of all shapes and sizes. Made with their special blend of Supima Cotton Modal and Spandex. Comes embellished by hand with an authentic Swarovski crystal button for a touch of sparkle.… Read More