Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

Spotlight on PJ Harlow

Body Comfort Harmony ~ PJ Harlow’s Buttery Soft Loungewear

September 22, 2021

PJ Harlow Loungewear Kennedy tee and Sunny jogger in pearl grey as featured on Lingerie Briefs

After an incredibly difficult year for most brands, PJ Harlow is proud to proclaim its enormous success story as Covid ravaged the apparel markets. Their made in the USA stature has afforded them the ability to flow product throughout the pandemic, never suffering from supply chain issues. Enabled by this status, the company’s design and development process has moved forward without interruption.

PJ Harlow Loungewear Kyle rib knit crop tank and Sunny jogger in blush as featured on Lingerie Briefs

This month, PJ Harlow launches five new silhouettes expanding its multi-faceted loungewear portfolio of simple, comfortable, and affordable styles that are wearable at home or on the go.… Read More


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Make a Statement ~ Poetically Correct by P.J.Harlow

April 30, 2021

By ELLEN LEWIS

Poetically Correct Cotton knit T-Lounge shirts as featured on Lingerie Briefs

My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in bold prints from Benetton, a hot 80’s RTW brand.  I thought that an oversize cotton knit sleepshirt would be a key item and a way to make a statement about how innovative our Intimates business could be.… Read More


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P.J. Harlow Cozy Sweats ~ A Perfect Comfort Solution

February 4, 2021

By ELLEN LEWIS

P.J. Harlow Supima Cotton and Micro modal French Terry Cozy Sweats as featured on Lingerie BriefsDestiny Top and Blair Pant in French Terry

I discovered the P.J. Harlow brand some years ago at Curve Las Vegas. It was right after the 2008 economic implosion and I was at the show directing a seminar on “Navigating the Storm”. Brands and stores were looking for paths to profitability in a particularly difficult market. So, it was very serendipitous that I happened upon the P.J.Harlow  booth and found an assortment of supremely soft and elegant loungewear. A series of t-stands, each one harboring a different color of the same dyed to match combination of carefully edited pieces, was a dramatic statement to the merchandising credo upon which I was raised: key item intensification.… Read More


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Tie Dye Renaissance – PJ Harlow Loungewear, Masks & Bra:30

October 30, 2020

PJ Harlow lounge set and mask in tie dye featured on Lingerie Briefs What goes around, comes around. Such is the phenomenon of tie dye. Since the 1960s, every 15 years or so, tie dye garments and accessories make a popular reappearance. PJ Harlow is right on-trend with the introduction of tie dye in several of their best-selling collections, including masks. This timely styling seems to help unite us during this awful pandemic… we’re all (tied) in this together.

PJ Harlow now offers three styles of tie dye loungewear sets in 10 fabulous colors. Each set consists of the super-comfortable, 100% cotton joggers named JOJO.… Read More


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P.J.Harlow Face Mask Extravaganza

May 22, 2020

by ELLEN LEWIS

PJ Harlow Grazer Satin Face Mask as seen on Good Morning America and featured on Lingerie BriefsI was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss not to integrate into their assortments.

In case you missed LIVE with Kelly and Ryan yesterday, where P.J.… Read More


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Bra:30 ~ A Merchandising Hero Emerges

May 15, 2020

By ELLEN LEWISBra30 tank tops as featured on Lingerie Briefs

At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops are to wear has enabled her to pay a full month’s rent with the proceeds. What is interesting is that this product has been available at retail for six years.… Read More


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Urban MuuMuu Loungers for Comfort Junkies

April 9, 2020

By ELLEN LEWISUrban MuuMuu long lounger as featured on Lingerie BriefsI was a comfort junkie long before the Coronavirus changed our wardrobe requirements.

While working at home on my computer, I realized that, perhaps, I should share the fact that I’ve been literary living in my Urban MuuMuu loungers. I own two: one long and one short. I must admit that they are several years old. But they are just as colorful, soft, and nurturing as the day I first wore them. Recently, they have taken on a life of their own, rotating between the washing machine and my daily attire.… Read More


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