By ELLEN LEWIS
A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal products. Consider the bridal shower, … Read More
After an incredibly difficult year for most brands, PJ Harlow is proud to proclaim its enormous success story as Covid ravaged the apparel markets. Their made in the USA stature has afforded them the ability to flow product throughout the pandemic, never suffering from supply chain issues. Enabled by this status, the company’s design and development process has moved forward without interruption.
This month, PJ Harlow launches five new silhouettes expanding its multi-faceted loungewear portfolio … Read More
By ELLEN LEWIS
My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in bold prints from Benetton, a … Read More
By ELLEN LEWIS
Destiny Top and Blair Pant in French Terry
I discovered the P.J. Harlow brand some years ago at Curve Las Vegas. It was right after the 2008 economic implosion and I was at the show directing a seminar on “Navigating the Storm”. Brands and stores were looking for paths to profitability in a particularly difficult market. So, it was very serendipitous that I happened upon the P.J.Harlow booth and found an assortment … Read More
What goes around, comes around. Such is the phenomenon of tie dye. Since the 1960s, every 15 years or so, tie dye garments and accessories make a popular reappearance. PJ Harlow is right on-trend with the introduction of tie dye in several of their best-selling collections, including masks. This timely styling seems to help unite us during this awful pandemic… we’re all (tied) in this together.
PJ Harlow now offers three styles of tie dye … Read More
by ELLEN LEWIS
I was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss not to integrate into their … Read More
By ELLEN LEWIS
At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops are to wear has enabled … Read More
