Many years ago, during my tenure as a buyer at the venerable Abraham & Straus, now part of Macy’s, I was given a choice of positions, most within my comfort zone; ready to wear and accessories. However, there was an opening in the Cosmetics Division and I decided to take that job, because I was curious about this category where merchandising was driven primarily by the vendor and marketing ruled … Read More
Élégance through architecture: the Chantelle Mouvance Demi Bra embraces the feminine form with graphic openwork embroidery and mesh, creating lines of undulating movement. With a Balconette coverage and vertical seam in the cup for an uplift effect, this chic bra is a mix of classic Parisian and modern Art Deco style, the embodiment of artistry through movement. Available in 32-38, B to G … Read More
By Ellen Lewis
As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles. It’s fun to see the evolution from more is less to less is more. I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” … Read More
The iconic Piccadilly line from LOU Lingerie comes in a classic black and delicate ivory. Pictured are the best-selling demi cup and thong. … Read More
Every time I look at the In Bloom by Jonquil collection, I am amazed at the way they merchandise prints. As somewhat of a connoisseur of curated product, I am always impressed at how this brand finds a way to mingle visually dynamic lingerie fabrics to form a composition of coordinated sleep and lounge designs. What could be chaotic is in fact a captivating collage. Renown for their molded cup … Read More
Today, we are very excited to introduce a new column on Lingerie Briefs, An Intimate Gallery by Marina Rybak. Guided by her extraordinary vision, Marina has re-imagined a classic basic. Based on my long standing knowledge of Marina’s unique insight into the creative process and her ability to identify products that stand “outside of the box”, we have decided to re-direct her column to the discovery and execution of … Read More
Le Mystère Safari Bra Collection
Signature animal lace along the plunging soft foam cups and straps.
This sophisticated supportive bra pulls in your breast tissue giving you a stunning push-up without the pad look.
Available in Black and Sahara and a plethora of fantastic fashion colors. 32-38 C,32-40 D-G
.… Read More