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By Ellen Lewis

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My affair with the Shell Belle Couture Luxury Lifestyle Collection began several years ago when I first discovered the brand at Curve.  The artistry and workmanship that seduced me at the time moved me enough to highlight a few pieces in my show wrap up.  It’s no secret that I have been enamored ever since, writing previous articles about Michelle Blenkinsopp’s exquisite design hand. Handcrafted in England … Read More


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Luxurious pale pink silk satin slip with silk chiffon ruffles at the back and on the bottom.  Exquisite matching French Leavers lace with signature criss cross back detail. This custom-made slip (#7068) is quintessential Jane Woolrich.… Read More


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From the moment of the opening ceremonies in Sochi throughout the past few days of mind-boggling athleticism, I am reminded of the extraordinary effort behind seemingly effortless achievements.  The painstaking work required to perform at Olympic levels is often camouflaged behind the breathtaking results that the athletes achieve.  A skater floats across the ice in perfect sync to the music; a skier catapults down a mountain at 65 miles an … Read More


By Ali Cudby

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A lingerie retail store – either bricks-and-mortar or online – is customer service oriented by definition. If you don’t make your customers happy, they won’t come back. Without customers, you’ll find yourself out of business. Seems obvious.

So retailers want to please their customers. But what happens when the thing that works best for the business is directly opposite to what the customer wants? That gets challenging. … Read More


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