My sister, Beth, is a terrific person and a great friend. We grew up in the same house but we are nothing alike. I tend to roam the edge looking at rainbows; she likes to stay on course preferring the pragmatic path. Several months ago I took her bra shopping. Try as I might, there was no convincing her to buy a lacy European bra, which she did admire for … Read More
By Ali Cudby
Hot town, summer in the city! When the temperature goes up, I get more questions about bra care. Maybe you do, as well. Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers. I’m surprised when retailers don’t think to explain bra care to the women who shop with them.
Adding bra care products is not only … Read More
Lou Line’s embroidered patterns are perfectly paired with microfiber to give this every-day “fashion basic” line its contemporary style. A line dedicated to comfort with a fashion edge, it’s is offered in Blanc,-essential summer white, Cosmétique-a blush nude shade, and Bleu Outremer-a luminous ocean blue.
It is HOT in New York. Long, languid, sultry days have left us wilting in their wake. It feels like jungle stew and there hasn’t been much relief. If we have to live in this torrid climate, a little provocative nighttime diversion would be nice. Leave it to Betsey Johnson to design a summer sleepwear collection replete with exotic animals, tropical gardens and breezy light fabrics to provide a creative … Read More
By Marina Rybak
I have been in love with Paris as long as I can remember. Being here is a wish come true, and in July the city, minus a few locals, is as spellbinding as ever.
The trade fairs are over, but while stepping away from the trend forums, why leave the city? The month is bookmarked by two quintessentially French events, steeped in pride and pageantry. What is … Read More
Submitted by Rachel Wentworth and Meredith Donaldson, owners of Forty Winks Lingerie in Cambridge, MA
We decided to open Forty Winks after several disheartening experiences when shopping for lingerie. While neither of us have especially large busts, it seemed impossible to find a bra with a fit that was just right. Meredith was wearing a 36A (she’s a 32B/34A) and I was wearing a 34B (I’m a 32D). No one … Read More
I met Sherry Blodgett at her stand at the Curve NY show several years ago and was captivated by her presentation of couture bridal accessories. Sherry Et Cie was founded in 1981 on the premise that to the discerning bride the details count. The concentration on her niche product has served her well as she has built a brand recognized as a go to label for bridal garters, lingerie accessories … Read More