One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & … Read More
By Elisabeth Dale
Recent survey results from bra retailer, Intimacy, revealed that American women are wearing bigger bras than they did 20 years ago. The average size reportedly jumped from 34B to 34DD. Media outlets covered this news with headlines such as “breasts getting bigger,” or “America’s cups runneth over.” It was shocking to think that women’s busts had tripled in size. But is it true? Or could women, thanks … Read More
Great merchandising comes in many forms. I found a new product at Curve NY this week that covers all Lingerie categories all the time and yet it cannot be worn. Intimates Market 24/7 transforms the way a manufacturer showcases a collection and communicates with buyers. Naturally, it lives 100 % on the Internet. Participating brands work directly on line with registered buyers and registered buyers work directly with those brands. … Read More
Merci Blue ~ Bra & Brief by Chantelle
Unlike basic black, the Metallic blue is both bold and fresh.… Read More
Fashionable, fun and a little bit retro – Elomi’s collections are designed to shape and support your curves perfectly! Inspired by 1950’s design, Betty in turquoise bursts on the scene this Autumn Winter with cute white polka dot detail and sizzling purple bows. Wear the UW Plunge bra (available up to a HH cup) which features a gorgeous low center front with the totally cute and comfortable brief.… Read More
Based on the huge success of the London Lingerie Collective, our friends from the other side of the pond staged their second New York rendition of this unique Indie Intimate Design show including 10 brands that were highlighted in a sunlit venue at Studio 320. Labels such as Noe Undergarments, Dottie’s Delights, Vedette, Underprotection, Lascivious, Kris Soonik, Madame Supertrash, Relique, Kallist, Darkest Star and Buenos Noches made themselves known.… Read More