Frederika Zappe is considered to be one of the foremost bra fitting specialists in the Intimate Apparel industry. I met her last week to learn more about the Fitting School she directs at Curve for Eveden brands and within hours, I felt as if I had a new friend. She is the consummate communicator, with a passion for her avocation that is contagious. In minutes, I was showing her my … Read More
Submitted by Cindy Johnson, who owns SOL Lingerie with her sister, Jeanie Peterson in Denver, CO
Once upon a time there lived four lovely sisters. The two oldest talked about grown up things like boys, while the two youngest spent hours outside in the creek and on rainy days they were inside playing shop. The older sister liked to arrange the store while the younger sister kept tally on a … Read More
For someone who was married in City Hall, and purports to question the fiduciary value of the whole wedding regalia, I am completely enamored by the bridal industry. Every channel is a homage to creativity and femininity. I am sure that is why it is such an inspiration for Lingerie design. Recently, I discovered Wild Orchid Company, a custom cake kitchen in Dover, NH and Chef/Owner, Erin Gardner was … Read More
By Marina Rybak
If you are born in the sign of Cancer, precisely on the fourteenth of July, you may be thrilled to find out that you share your special day with Gustav Klimt. An Austrian Symbolist artist and co-founder of the Viennese Secession art movement at the turn of the 20th century sealed his world fame with The Kiss – a painting, considered as popular as Mona Lisa.
A … Read More
Merci by Chantelle
An everyday lace line with a geometric style foliage laid over a stripe, inspired by a lotus flower. Basic black is renewed in this intricate styling.
My sister, Beth, is a terrific person and a great friend. We grew up in the same house but we are nothing alike. I tend to roam the edge looking at rainbows; she likes to stay on course preferring the pragmatic path. Several months ago I took her bra shopping. Try as I might, there was no convincing her to buy a lacy European bra, which she did admire for … Read More
By Ali Cudby
Hot town, summer in the city! When the temperature goes up, I get more questions about bra care. Maybe you do, as well. Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers. I’m surprised when retailers don’t think to explain bra care to the women who shop with them.
Adding bra care products is not only … Read More