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Maximize Sales ~ Hanky Panky

By Ellen Lewis

Every merchant wants to maximize sales.  Cardinal rule: Add value to a transaction and give your customer not only what they need, but what they want.  No one does this as well as Hanky Panky. Case in point, these colorful gift packs.  Using their venerable lace thong, widely recognized as a fashion commodity, they have cleverly engaged the consumer in multiple sales.  Not only are they … Read More


By Layla L’Obatti

Vintage Strap Bralette & Hopeless Lingerie’s Modern Take

Flashforward: Hopeless lingerie’s romantic ivory knit bralette with strappy underbust detail. Sliders add modernity & fit to a vintage inspired silhouette.

Flashback: 1930’s Kesto’s style bra in silk and lace.

Inquiries: www.hopelesslingerie.com.au

 … Read More


I am not a print person I never wear them, but I do love charismatic colors, intriguing patterns, texture and most of all art that makes me stop and think.  When I was in my 30’s, Nicole Miller‘s dynamic conversational prints exploded in the marketplace.  It was her ties that first captured my eye; slashes of storied silk that were a man’s passport from boring to bold.  There were … Read More


Bridal Undervention

By Aimee Guthinger

People undergo interventions for a wide range of reasons.  And often, that action promotes positive change.  Lately, I have been considering the idea of an under-intervention, an “undervention” for brides. Or, for that matter, for all of the women who visit our store.

There is a subtle irony in the idea that those hidden undergarments so important to our overall look often reveal more about us than … Read More


By Marina Rybak


I always feel privileged to visit the home of my dear friend Alex Murray, an avid antique kimono collector with one of the finest collections outside of Japan. Every time I glance at the one-of-a-kind textile art objects, lovingly displayed and exalted on his interior walls, I gasp in admiration. Like the masterpieces on canvas, their beauty is transcending. What a clear reminder that my true kimono … Read More


Intimate Insider News

By Moira Nelson

Let’s cut right to the chase.  There are tons of Intimate Affairs over the next few weeks.  Great opportunities for networking with fellow industry pros and excellent bargains for lingerie collectors!  Or perhaps you would like to make a difference this Season by getting involved in one of the industry’s charitable organizations?  I hope to see you at one of these festive events.

On December 4, 2012, … Read More


No one does dramatic romance quite like Leo Tolstoy.  Yesterday I went to see the cinematic version of his literary masterpiece, Anna Karenina, hailed by his peers as a “flawless work of art”.   I read this book when I was 19 and pining for a boyfriend who was always elusive.  Caught up in the moment, I imagined myself the next great American novelist whose emotional theatrics would also stun the … Read More


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