Here is one thing that I know for sure: If you combine the expertise of an experienced merchant with the technical skills of a British trained bra designer, you have an excellent chance at creating a lingerie line that has the potential to generate real excitement at the consumer level. This is exactly what has occurred with the Claudette brand. Between President Robin Levitt’s personal merchandising background with mega branded … Read More
By Tess Mangiardi
At almost 20, I’ve always felt like buying lingerie was more of a luxury than anything. I mean, let’s be real here. When you’re living on your own and going to college, working part-time somewhere where you’d always rather be somewhere else, lingerie is not really the first thing that pops into my mind when my paycheck rolls around every Friday. Call me crazy, but I think: … Read More
The internationally acclaimed drama “Mad Men” has revealed to the world just one of the guises of Madison Avenue which is synonymous with the American advertising industry, since the under-story to this “ Madness” is scripted by the lingerie professionals.
Eons ago the lingerie community nestled together on Madison Avenue, primarily below 34th street, to write its own history. Not knowing exactly why this location evolved, I was always eager … Read More
Every once and awhile I come across a creative concept that literally takes me hostage; thus my fascination with the Yes Master brand at the Paris show last week. After several days of focused exploration, it was a welcome treat to sit with Designer Igar Pacemski and listen to his vision of Intimates as a cultural and literary exploration into the Art of Lingerie. The stories wrought by this 7 … Read More
By Moira Nelson
The winter weather has arrived! It has been incredibly brisk here in New York. And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well. Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism. I can only imagine the Paris city lights twinkling through a nighttime … Read More
By Margaret Shrum
Instead of New Year’s resolutions, how about making Pleasure Intentions? I’ll invite you to explore how you can increase, expand and discover your pleasure in 2013 by setting intentions for yourself. Pleasure intentions are for you, they are not about pleasing your partner, nor are they to be something that causes any stress or anxiety. They are realistic intentions around adding more pleasure to your life. So … Read More
By Ali Cudby
Paris is called the shopping capital of the world for good reason. The stores along the Rue Saint-Honoré are pristine, with the quiet respect that’s more reminiscent of a museum than a place of commerce. Empreinte’s recent arrival, L’Atelier Lingerie, is no different. Every part of the experience is hushed and respectful, almost reverent. That’s by design. When Empreinte opened their Atelier last Spring, the driving branding … Read More