By ELLEN LEWIS
Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses … Read More
If you look up the meaning of essential in the dictionary, you will read the following: something of utmost importance: basic and necessary. What a perfect definition for a bra. For most women, a bra is indispensable. It could be worn for a bounty of reasons, but when it comes to basics, Natori Lingerie has rounded up a stable of styles that meet a multitude of elemental lingerie needs. Nine … Read More
Panache has you ready to suit up for summer! Three exciting, new collections have just launched: OCEANA and LIMITLESS in on-trend navy blue and SERENITY in elegant black, you’ll hit the pool or beach in refined style.
The stunning Oceana swim collection features nautical styling that’s accented with a coordinating Ikat print. Two bikini tops to select from include Plunge Bikini, Bandeau Bikini (both shown above) and a … Read More
By ELLEN LEWIS
Fourteen years ago this month, I launched the Lingerie Briefs Brand with a blog about a horse and the Wacoal Simone Maximum Impact Sports Bra. Happy Anniversary to us both! The story was titled ‘State of Grace’. The metaphor was/is clear. Horses make me feel free. This bra provides the support I need when I ride. It’s all about the freedom that comfort provides. I searched … Read More
I was perusing Instagram a few weeks ago and came across Stephanie’s flower photos which, in my opinion, were incredibly beautiful. I was inspired. These images were simultaneously lyrical and lusty. I contacted her to tell her so. As often is the case when we brainstorm, her perspective was completely in sync with mine. We decided to collaborate on this editorial. The message is simple. The harmony between flowers … Read More
Fashioned with French flair, Anita’s new Miss Orely Nursing Bra is charming, romantic and ultra comfortable to nurse in! All new moms want to look and feel pretty, and this fashionable maternity bra will absolutely delight them. The fabric features playful mini dots sprinkled on the lace of the cup, then flows in an elegant pattern around the décolleté like a delicate veil. Très chic!
This nursing bra provides a … Read More
By ESTELLE PULESTON
Named after the sassy, self-confident female lead in gangster classic Bugsy Malone, Tallulah Love is a moderately-priced lingerie brand with all the fanciness and individuality of a much more expensive one. Describing its style as French-inspired opulence with a dash of British quirkiness, its main focus is on sumptuous satin and lace bra sets adorned with all manner of pretty touches, from ruffled edges to embroidered hummingbirds.… Read More