By Ali Cudby

It’s that time of year, and planning Mother’s Day promotions for your lingerie store should be in full swing. Yes – you may still be warding off the winter chill, but this is the time for gearing up for the year’s next big celebratory event. One good way to consider the holiday is to think about your audience; by that, I mean MAMA.
In this case, MAMA… Read More
For those of us visually inclined, color plays a major role in the art of persuasion. Personally, it powers my universe. I believe it is the single most effective communication tool a merchant can use to make an impression. Color drives design. It informs our state of mind and articulates our environment. Imagine OZ without the rainbow; lifeless and stale. This year, Pantone has declared Emerald Green as the Color … 

As a teenager, my father promised me a trip to France if I proved the seriousness of my intent to learn the language. Meeting his expectations, off I went with the Experiment in International Living to immerse myself in the French lifestyle and discovered a culture inexplicably entwined with feminine mystique. I learned my lessons well. My conservative parents’ values were a bit jarred, however, when I returned to the … 
I am pretty excited about a new product that I discovered this week at The Nightwear Network showrooms in NYC. They just introduced the West Coast based robe line,
printed robe and shower wrap collection made in a high quality absorbent microfiber fabric that is buttery soft, very light and by the way, …