By Morgan O’Neill
So Ellen, Lingerie Briefs executive editor, has been on my case because I haven’t published much lately. I have many great excuses I am prepared to defend myself with, notwithstanding the key one being my utter inability to intelligently connect what I am reading or reading about to lingerie. Essentially, that is the theme behind the blog. So, without that connectivity I remain speechless. Or, blogless as … Read More
I love the city of Paris and tomorrow I fly there to attend the Salon De Lingerie. It’s hard work, but somebody has to do it and lucky for me, I have had that privilege many times. Yes, it’s a trade show, long days inside voluminous halls foraging for inspiration with little time for outside expeditions. But still, it’s Paris, whose elegance and innate style have made it one of … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having … Read More
By Ali Cudby
Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater. In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.
The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting. After a couple of … Read More
By Layla L’Obatti
It’s the 50th anniversary of Bond this year, marked by the newest in the 007 franchise, Skyfall. As iconic as Bond himself, the Bond girls have a fan base and a following all their own. And there is no doubt the varying characters have proven muses to the lingerie industry – whether they’re the villains or the sweeter love interests who fall to Bond’s charms along … Read More
By Tess Mangiardi ~ Metro Girl Notes
I’ve found that people tend to sit in awe when I tell them that I live alone in New York City at 19 years old and haven’t lost my mind yet. It’s almost as if they expect me to explode at any minute or break down and beg them for a dollar so I can buy 99 cent pizza from the place near … Read More
Several years back when I was in the process of launching a major sleepwear brand for my company, my Design Director and I decided to create an entire collection around shades of green. There was a rhyme to our reason because this was a licensee recognized world-wide for their horticultural motifs. When we presented our plans to the Sales team, we got a lot of resistance. They insisted that historically, … Read More