By Moira Nelson
February is one of the busiest months of the year for the Intimate Apparel industry. This week is “Market Week” in the mass wholesale side of the business. Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.
The … Read More
by Marina Rybak
Just a few days ago I was walking along Fifth and have noticed the mannequins, peeking through the glare of the Saks Fifth Avenue windows. I sensed, that there was something extraordinary and “old world” beautiful about them. Upon closer inspection and in a split second I had a quick fashion history lesson. Saks was showcasing one of their own designers – Sophie Gimbel or plainly known … Read More
When it comes to the sport of football, I am pretty much less interested in the competition than the strategic fanfare that seems to drive the game. It is hard to ignore the Super Bowl hype that takes the media hostage in the USA every January. We turned on the television Sunday Night, mainly out of habit, to watch the Ravens trounce the 49ers in the first half. I, for … Read More
By Layla ‘Obatti
I started noticing a trend, and not a subtle one among indie designers. We’ve mentioned the strap details of the Bordelle corset and their possible origins, and a myriad of other modern lingerie looks that seem to reference styles from the 20’s through 50’s, but I was so surprised when I saw these vintage Kestos ads on pinterest and immediately connected them to their modern day … Read More
Here is one thing that I know for sure: If you combine the expertise of an experienced merchant with the technical skills of a British trained bra designer, you have an excellent chance at creating a lingerie line that has the potential to generate real excitement at the consumer level. This is exactly what has occurred with the Claudette brand. Between President Robin Levitt’s personal merchandising background with mega branded … Read More
By Tess Mangiardi
At almost 20, I’ve always felt like buying lingerie was more of a luxury than anything. I mean, let’s be real here. When you’re living on your own and going to college, working part-time somewhere where you’d always rather be somewhere else, lingerie is not really the first thing that pops into my mind when my paycheck rolls around every Friday. Call me crazy, but I think: … Read More
The internationally acclaimed drama “Mad Men” has revealed to the world just one of the guises of Madison Avenue which is synonymous with the American advertising industry, since the under-story to this “ Madness” is scripted by the lingerie professionals.
Eons ago the lingerie community nestled together on Madison Avenue, primarily below 34th street, to write its own history. Not knowing exactly why this location evolved, I was always eager … Read More