By Ali Cudby
Innovation has many faces. While I often discuss garments in this space, there are many more aspects to innovation in our industry.
Here are a few new ways in which technology is improving the lingerie buyer’s customer experience:
- New website for Prima Donna and Marie Jo brands. For consumers, one of the biggest challenges can be finding that elusive favorite lingerie piece in stores nearby. The

When my sister and I were young, we used to scour my mother’s jewelry box, designating possession of each piece of her personal collection to be bestowed upon us after she was gone. Seems a bit coldhearted, but apparently normal behavior for little girls whose naivety prevented us from any real grasp on the proprietary meaning of such precious baubles. Our intent was merely the realm of imagination, a stealth … 



