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by Margaret Shrum
Massage candles by Fun Factory, Lelo and Jimmy Jane
I love how a scented candle can create romantic atmosphere in any room. Crisp champagne, black fig, tuberose and  jasmine, are just a few of the exotic scents that I find pleasurable. To spice it up even more, there are a variety of soy based scented massage candles that are for pouring directly onto the body and sharing with your lover. To mark this Valentine’s Day, LELORead More


January 23, 2012

Sabbia Rosa lingerie boutique in Paris
I have been traveling to Paris for many years to cover the Intimate Apparel market.  It’s somewhat serendipitous, having studied French in depth when I was young with romantic expectations of another career, perhaps working for the UN.  Proving that expertise in a culture and a language can serve any end goal; I am applying all those skills in another mission, sustaining the soul of lingerie. And … Read More


Celebrity Styling

by Jené Luciani

Jené, what is the biggest lingerie problem you notice when you are styling  a celebrity?  How do you resolve it?

In my experience, celebs have 2 big issues when wearing couture gowns on the red carpet – not being able to wear a bra and getting bulges or lines where they shouldn’t be. To solve the “top” dilemma, in place of a bra, usually what I recommend … Read More


LIVE! From Paris ~ Day Two

January 22, 2012

Wacoal and Ritratti shapewear Paris showIt was a very busy day at the show, crowded, a great deal of energy in the pavilion and definitely a positive vibe. I spent the morning reviewing Shapewear and the plethora of product that has now made this category a major player in Intimate Apparel.  Velda Lauder and les jupes de tess Paris ShowThe Best of Intima presented a global overview of the Shaping phenomenon in a seminar tracking the classification’s evolution from basic  … Read More


Paris Show ~ Day One

January 21, 2012

Saucy Aubade brand and sexy Maison Close
First day at the Salon De Lingerie and I did my usual rounds of the major bra companies, cruised the entire exposition, and attended the trend conferences, mostly to get an initial overview. CadolleOne thing is for sure, no show is quite as quintessentially French as this one. And nothing says French Lingerie with “Ooh La La” flair quite like the saucy Aubade brand, sexy Maison CloseRead More


LIVE! From Paris

January 20, 2012

vibrant flowers in Paris - January 20th
It is wet and cold in Paris but that does not seem to prevent the vignettes of vibrant color from seeping through the grey mist.  I did my regular first day walk about on the Left Bank to check out certain tried and true lingerie domains (and to keep myself from caving in to jet lag).  But it’s the street scene that always captures my fancy, the … Read More


What’s In A Name?

For Lingerie Brands, It Might Be Confusion

by Richard Vincente ~
A not-so-funny thing happened last year when HOTmilk, the trendy New Zealand maternity label, was getting ready to launch its new men’s underwear brand, Milkman: someone beat them to market with a similar product, brand name and edgy sales pitch.

Milk-Milkman

To make matters worse, the interloper was another Kiwi label, an upstart indie called Milk Underwear. … Read More


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