She Buzz

By ALI CUDBY1facebook-social-promotion-7459-1440025524-1

“People who put their bra on backwards and fasten it before turning it around are influencers.”

Yes, that’s a direct quote from an article in the UK’s Daily Mail from Patti Wood, a body language expert who has connected the way women put on their bras with their underlying personality types.

She goes on to categorize women into four categories: Drivers, Influencers, Supporters and Careful Correctors. To be more accurate, the philosophy is based around American psychologist William Moulton Marston’s DISC theory, which focuses on four distinct behavioral attributes: dominance, inducement, submission and compliance.

Looking a little deeper, something disturbing emerges. In an article in Redbook on the same subject, Wood seems to take a dodge. “Everything you do—and the way you do it—comes together to form a story about yourself, and there’s no reason your undergarments shouldn’t be a part of that.” (Italics ...Read more



I’ve been thinking about social media marketing a lot lately. As something I use in my business as a tool, social media marketing can be great. I share blog posts, pictures of my life or random thoughts that are seen by friends and clients around the world in an instant. Awesome.

At the same time, I’m increasingly troubled by the dark side of social media. The other day I came across a video on Buzzfeed that showcased the impact of social media, and how it’s both helpful and hurtful.

A young woman with significant acne posted pictures of herself without makeup. She received over 100,000 comments about her face, mostly negative. Gross, ewww, disgusting and horrible were a few of the words people wrote about her. Not the worst, mind you.

The same woman then posted images of herself fully made up. When made up, she … ...Read more



I’ll admit it – I was a Pitch Perfect addict. I paid to see the ode to a cappella in theaters. Twice.

I rented the movie on Pay Per View. I watched it on cable…oh…let’s not count the number of times.

Was it a lot? Yes.

Did I need a Pitch Perfect 12-step program? Maybe.

As far as I was concerned, Pitch Perfect was aca-awesome, and I couldn’t WAIT for the sequel.

With great enthusiasm, I went to the theater on opening weekend, ready to get my Pitch on.

The film opens with a big musical number at the Kennedy Center in front of the President and Mrs. Obama. “Hilarity” ensues when the overweight character played by Rebel Wilson splits her pants while spinning – suspended in the air – displaying her assets (so to speak) to the august audience.

Much as I wanted to root for … ...Read more



What does this sign mean to you? For most, the association is immediate and easy – this silhouette indicates a woman’s bathroom.

But why?

It’s only because that’s the experience you’ve had with the image in the past. Yet one small tweak and you can envision something different. And greater. Small shifts can make a huge impact on how you see the world, and the opportunities in it.

In business, when you only see what’s come before, you’re limited by the experience of the past. You have an opportunity to think bigger by seeing the same landscape in a new way.

Some people call it vision. Certainly, truly visionary business leaders can see the world through a frame that’s totally new – think of Steve Jobs’ contributions to modern personal technology.

The thing is, vision can be both an opportunity and a limiting belief. Your business success … ...Read more

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