This summer’s star attraction is Tom in trendy Sunset Orange! Brighten up your lingerie drawer with this extensive range of comfy yet hip bras and briefs. Enjoy perfect fit and oh so soft fabrics for ultimate comfort. Playful shoulder straps as summer eye-catcher. Bra styles include underwired, push-up, padded and balcony, all featuring a beautiful combination of opaque cups and transparent tulle on the back.
All Marie Jo L’Aventure’s … Read More
Welcome to the hottest lingerie collection of the summer! There’s sexy lingerie… and then there’s PrimaDonna Twist’s I Want You. This is sizzling ‘turn on’ lingerie with a hip bondage look fabulously seductive, but never cheap with transparent fabrics, a clean pattern & lace borders.
The gorgeous collection features three bras styles, one with transparent cups and two versions with opaque padded cups and seductive tattoo tulle at the … Read More
Now through the 8th of May, Mary Jo invites all (over the age of 18) to help celebrate 20 years of Avero by designing your OWN AVERO bra! It’s fun and easy to enter by personalising two Avero limited editions, that is Rainbow and Orchid, in the online module HERE.
Avero goes for an original combination of soft checked fabric and playfully embroidered daisies. With a hip watercolour print in … Read More
The new Pool Party collection by PrimaDonna is an explosion of exuberant colours and abundant flowers, presented in a stylish retro style. Featured here, Candy Crush is a feminine floral print with pink, azure and green on a refined blue foundation. Shown … Read More
Delight Collection in Rivièra Blue, a summery sky blue mixed with embroidery in light blue
and off-white that lighten up your skin.
So, how does Prima Donna celebrate its first 150 years? With a sparkling new party lingerie series, of course. They’re keeping things classy: a sexy lace look and a touch of gold together with chic Charbon or gorgeous colours that get you dreaming of summer. Delight lives up … Read More
PrimaDonna has been making lingerie that gives the very best support to big breasts for 150 years now. A perfect fit is the cornerstone of every series, but throughout that time the fashion aspect has become increasingly important. Lingerie no longer only comes in white, black or skin colour. Now fashionable colours and trendy styles are customary. So our PrimaDonna designers not only know how to design a bra that … Read More
