Sustainability

By ESTELLE PULESTON

Underprotection Sustainable Lingerie as featured on Lingerie BriefsFounded in Copenhagen in 2010 by Sunniva Uggerby and Stephan Rosenkilde, with Jeanette Hansen later joining the founding team, Underprotection is a lingerie and swimwear brand that’s merging comfort and style with a deeply-rooted desire to do things sustainably.

Underprotection Sustainable Lingerie as featured on Lingerie Briefs

The label describes its aesthetic as bold, colorful and feminine, a style that “challenges the stereotypical look of sustainable lingerie.” Designs are wirefree to maximize comfort, and a mix of timeless neutrals and … Read More


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By ASI EFROSDebs Corporation AirDye® Technology featured on Lingerie BriefsDebs Corporation’s roots date back to the time of World War 1, when Ezzat Debs and Abdul Hadi Debs, the owners of a textile company in the Middle East, reached the coast of Japan for the first time.Debs Corporation AirDye® Technology featured on Lingerie BriefsSince then and for more than a centennial, Debs Corporation has carried on as a beacon of innovation and has become home to numerous sustainable textiles and cutting-edge technologies.Debs Corporation AirDye® Technology featured on Lingerie Briefs
AirDye® — efficiency, quality, Read More


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By ESTELLE PULESTON

Videris sustainable lingerie as featured on Lingerie Briefs

Founded by Chloe Julian, who previously designed for a number of very fashion-focused brands such as Agent Provocateur and Savage X Fenty (where she was VP of Design), Videris is something else: a lingerie line created primarily with ethics, sustainability and wellness in mind.

In contrast to the fast-paced world of Savage X, where Julian notes there wasn’t always time to perfect each design, she spent two years developing Videris’ debut collection … Read More


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By ESTELLE PULESTONBaserange Lingerie featured on Lingerie Briefs

I first came across Baserange when I was searching for a sheer bra made from cotton mesh (as a more sustainable alternative to synthetic meshes), and their Odea bra was one of only two options I could find. Although it’s a fairly recent discovery for me, the brand was founded back in 2012 when duo Marie-Louise Mogensen and Blandine Legait decided to create a line of what they describe as ‘modern basics’, … Read More


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Natori Feathers Contour bra in lemon-lime and 35% sustainable components as featured on Lingerie Briefs

Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors,  35% of the style is constructed in recycled components.  Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an easy feat. Bras are complex … Read More


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By ESTELLE PULESTON

CZI Swimwear an beachwear, bathing suits and coverups as featured on Lingerie Briefs

I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.

CZI Swimwear an beachwear, bathing suits and coverups as featured on Lingerie Briefs

Czich describes herself as a “self-taught artist who turned into a lawyer who turned into an Read More


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By ELLEN LEWIS

Panty Promise panties as featured on Lingerie Briefs

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I know that the tale is … Read More


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