Demery Jayne lifestyle swimwear as featured on Lingerie Briefs

The Muse – Inner Freedom – Demery Jayne

Demery, a passionate world traveler, interlaces the idea of innate freedom into her awe-inspiring designs. They express her sun-kissed memories of exotic cultures and far away lands. Soaking the sun and the saltiness of the ocean water, Demery dreamed of her collection while feeling one with the universe. Wouldn’t you want to experience such inner freedom that transforms you into what you want to be…into your better self?

“I have always flourished in the water environment and I loved everything about the islands just off of the Venezuelan coast…I went there and ended up staying for a few years.Read More


Hadley Smythe swimwear & bodywear as featured on Lingerie Briefs

In the absence of being able to travel to beautiful, distant locations, we can still rely on feeling inspired by images and words. In the case of UK designer Hadley Smythe, her latest collection was inspired by a time and a place; the 1950s French Riviera.  More specifically, her designs were inspired by one of her favorite books, the 1954 Francoise Sagan novel Bonjour Tristesse.

Dramatic and luxurious, Hadley Smythe swimwear features ultra-feminine shapes that accentuate the curves of the female form and by default highlight a woman’s sensuality.… Read More


I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full disclosure: although, I always valued their soft hand, meticulous construction, comfortable styles, and extraordinary quality, I admit, they seemed a bit too “traditional” for me.… Read More


Pretty Polly sustainable biodegradable Eco-Wear as featured on Lingerie Briefs

Pretty Polly’s new Eco-Wear line caught my attention because simple, comfort lingerie is clearly on the consumer radar. This is a collection of seamless, soft bras, tights and bodysuits  made with Amni Soul Eco, the only biodegradable polyamide yarn in the world. Available in S/M-XL and sold in eco-friendly packaging, it is a laudable effort to achieving sustainability.

Pretty Polly sustainable biodegradable Eco-Wear as featured on Lingerie Briefs

Eco-Wear combines technological innovation with a thoughtful look at how the lingerie industry impacts the environment from start to finish. At the center of the project is the world’s first biodegradable polyamide which is designed to fully biodegrade in 3-5 years (as opposed to decades) after being properly disposed of in an anaerobic landfill.… Read More


Soaak Eco-wash bags and sustainable packaging as featured on Lingerie Briefs


Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the environment.

Packaging is a huge issue when it comes to lingerie and it’s associated products. Sustainable products are one thing, but that effort can be easily undone when something sustainable is packed in plastic or other excessive packaging.… Read More

Chantelle Motif Sustainable Lingerie Collection as featured on Lingerie Briefs

Manufactured with up to 70% recycled fabrics, Chantelle’s new sustainable collection, Motif, is made from fibers produced by purposing unused materials, which limits environmental impact and preserves quality. Materials such as tulle, lace, mesh and elastic are made of recycled polyester yarn that are composed of leftovers from production. This collection is certified by Oeko-Tex® to ensure the best level of quality and safety to our customers. The lace used in this collection comes from a Bluesign® certified lace supplier. Additionally, suppliers are GRS (Global Recycled Standard) certified.… Read More


Rebil group leads on developing replacing plastic with OLEAGO as featured on Lingerie Briefss

The treasure hunt is one of my favorite activities. But instead of deciphering ancient scripts in search of the submerged brigantines I roam the halls of the trade shows around the world looking for hidden gems. The Premiere Vision Expo in New York in January of 2020 presented some of the most exciting discoveries.

REBIL Group debuted a collection of packaging items they created using a groundbreaking material OLEAGO; derived from olive pits, it’s an eco-responsible alternative to plastic.

The enthusiasm of the Senior Sales Manager of Turkey-based REBIL Group, Ugur Aycin, was contagious.Read More

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