By ELLEN LEWIS
Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference. One year later, I … Read More
By ESTELLE PULESTON
Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.
Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.
It … Read More
By Ellen Lewis
The Falke brand continues to be a North Star in innovation, always striving for excellence in every initiative on which they embark. I for one am addicted to the comfort and quality of their socks. Certainly, I have written about them before. Like underwear that exceeds fit and function expectations they do the deed without ever making their presence known. The fact that these styles also … Read More
By TINA WILSON
“They don’t care!” The topic was sustainability. That was the response that received unanimous nods of approval from everyone in the room during a recent meeting with a group of people prominent in the intimate apparel industry. To some degree I’m afraid that it’s true. I don’t believe that most customers base their purchases on how ethical and sustainable a brand is, especially with recent inflation driving … Read More
By ELLEN LEWIS
I love these Tumbler™ Pure Wool Dryer Balls gifted to me several years ago from the Forever Group. I tried them, wary of their mission claim “to encourage eco-friendly drying and eliminate toxic dryer sheets.” But always in search of a great product with a terrific backstory, I decided to learn more. I discovered this everyday artisanal product was not only functional but very deserving of a … Read More
By Estelle Puleston
“Sustainability is our main virtue” says Skinswear, although when you read their website, you realize that creating a positive social impact is also at the very heart of the brand.
Its founder is Mathilde Alloin, who studied at various fashion design institutions including Paris’ ESMOD and the London College of Fashion, and who previously co-founded a startup focused on creating made-to-measure bras based on 3D imaging … Read More
By ESTELLE PULESTON
I first discovered Dutch lingerie (and jewelry) brand Arí van Twillert in December 2019, via the launch of its Water Drift collection. Made from black tulle embroidered with a colorful and ‘blocky’ pattern which reminded me somewhat of Tetris, I was instantly drawn to it based purely on aesthetics. It’s definitely unlike any lingerie embroidery I’ve seen before.
And there’s a reason for that, as I soon … Read More