Sofía Luzón ~ Sustainably Luxurious Lingerie

August 16, 2021

By ESTELLE PULESTON

One of my very favorite bras in my lingerie drawer is a wraparound-style piece by Sofía Luzón. It manages to be simultaneously ultra-delicate looking and well-enough made that it’s still in perfect condition after years of use. In other words, it’s an excellent example of true luxury and craftsmanship.

Sofía Luzón launched her eponymous brand in late 2017, and personally makes every piece that leaves her studio. She studied both Art History and patternmaking for lingerie and corsetry, and combines those passions into elegant designs that are inspired by art and literature, including ancient myths and legends.… Read More

Eco-responsibility by Iluna Group – Newest Certified Sustainable Yarns & Prints

July 23, 2021

By ASI EFROS

Based in Cuggiono, Italy, the Iluna Group has been a beacon of innovation and the first lace and hosiery manufacturer to implement the latest triumphs of technology and material science. Iluna’s continuous progress in efficiency, eco-responsibility, aesthetics, and quality has won the company the attention and recognition of the intimate apparel community.

Register printing with GOTS certification

On July 6, 2021, at the Milano Unica fair, Iluna debuts the newest yarn, GRS certified and developed with 50% pre-consumer waste materials, which is now available in translucent and shiny form.… Read More

Toru & Naoko ~ Chic, Comfy, Climate Neutral Intimates

July 5, 2021

By ESTELLE PULESTON

Toru & Naoko is one of the indie brands I’ve been following the longest; I purchased a set from them shortly after they launched in 2014, and have watched the brand evolve from a small Etsy store to an established business within the lingerie industry. And all the while staying true to its original aesthetic. The Kelly bralette I bought is still available, albeit in updated fabrics.

That Toru & Naoko look is all about sheer mesh and soft stretch lace, a (frequently) monochrome color palette, and playing with overlapping panels and negative space to create new and intriguing shapes.… Read More

A Viktor & Rolf and Calida Collaboration ~ Heritage X Sustainability

April 9, 2021

By ELLEN LEWIS

It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out at me showcasing the Viktor and Rolfe collaboration with Calida, the premium underwear label. I felt that old surge of discovery and begged a few minutes with the European reps to learn more.… Read More

Mal Amora Intimates ~ Sustainably Retro

March 21, 2021

By ESTELLE PULESTON

Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.

Mollie’s obsession with lingerie began after discovering that it was underwear, corsetry and crinolines that gave the haute couture gowns and historical garments she admired so much their shape.… Read More

We Are HAH’s Sustainable Soul

March 5, 2021

By ELLEN LEWIS

I began following We Are HAH’s sustainable journey shortly after they launched their lingerie and sleepwear lifestyle collections in 2015. In fact, we highlighted the brand in 2019 after I spoke with founder Sharleen Ernster, a major force within the Conscious Capitalism movement. I was impressed with her #startssomewhere motto and its truth to consumers about the unique obstacles the lingerie and swimwear industry confronts in its drive to produce a product that is earth friendly.

Comin’ In HAHt bodysuit available in 15 colors (XS-L)

In my opinion, it is the soul of this company that sets it apart.… Read More

Breathe ~ Lejaby Inspire Launches

December 16, 2020

I was recently introduced to the Lejaby Inspire collection, Maison Lejaby’s new brand initiative that launched this fall in Europe. English speaker that I am, I assumed, especially after viewing the product, that the label meant Inspire, as in to influence, arouse, affect. But I was wrong. In French, the word inspire means breathe.

It makes a lot of sense. The entire collection, coming to America for Spring 2021, is meant to capture the pulse of a modern woman’s life. Lejaby Inspire is all about movement, spirituality, comfort, and wellbeing.… Read More