Swim Briefs

You asked for pretty prints, Panache Swim delivers!

Panache Swim introduces Ayanna high neck crop bikini for Summer 2019 featured on Lingerie BriefsFollowing the season’s top trend of high-neck bikinis, Panache Swim introduces two new styles: Ayanna and Lani. (Appearing on their site soon!) Ayanna, show above, comes in a festival-ready blue multi pattern and is designed for great coverage and support. Multi-part, hidden underwire cup is fine mesh with angled and vertical seams and bra-sized for a perfect fit!Panache Swim introduces Lani high neck crop bikini for Summer 2019 featured on Lingerie BriefsLani’s aqua floral print is perfect for all your vacation needs. High neck styling at the front, an underwire and functioning front zipper provides a comfortable and secure fit across all sizes.… Read More


By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation we shared last week, “In this category, we have to come to terms with product purpose and be honest with our customer.… Read More


Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

The 2019 Maison Lejaby Swimwear Collection is a perfect statement of the brand’s mission: clean, modern shapes that reflect an unapologetic bow to femininity and individuality. The bold colors and architectural designs melded with Lejaby’s heritage French attitude are a fresh approach to bathing suits meant for a contemporary woman. They don’t break the rules, but they certainly bend them to their ideal.

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

The SCULPT collection (pictured above) is one of many  dynamic swim collections constructed with the Lejaby engineering expertise. Comprised of a wide assortment of styles, up to 9 shapes per group, ranging in sizes B-G cups and XS- XL bottoms these  pieces are spot on fashion statements.… Read More


By ELLEN LEWIS

MIMÌ À LA MER swimwear as featured on Lingerie BriefsMIMI A LA MER 

Anyone who knows me knows that I have this thing with stripes. I don’t wear them, but they have a strong presence in my home, particularly in Mexico where vivid color and pattern melding just works. It’s no surprise, then, that I notice them everywhere on the swimwear scene for 2019. Cabana stripes, pinstripes, border stripes, curvy stripes, vertical, horizontal and perpendicular. Stripes with flowers. Stripes with geometrics . Stripe beachwear is prevalent this season. Truth be told, stripes have always been correlated with chic water wear.… Read More


Get ready for Cruise Season with Anita and Rosa Faia Swimwear! SS19

Aluna Wave, a captivating zigzag pattern with delicate stripes in black and white. This print looks fantastic with the matching bottom as well as a solid black color. The Aluna Wave series can be purchased as mix & match separates and is available in our Rosa Faia and Anita Care collections.
Another successful pattern is the Utopia series, which is available in the Anita Care and Anita since 1886 collections.Utopia swim collection from Anita for 2019 - featured on Lingerie BriefsIt combines contrasts of abstract leaves in vibrant trend right shades of blue and emerald, which displays a fresh and modern look.… Read More


By HELEN MASTERS

Kai Resortwear 2019 Swimwear on Lingerie BriefsKai Resortwear

London Swimwear Show

A riot of colour, a plethora of prints & a hot, sunny Sunday afternoon in Marylebone marked the start of the U.K. Show season with London Swimwear Show.

Clearly this show has gone from strength to strength over the last few years and now takes over a large part of the first floor of the elegant Radisson Blu hotel and after spending the day with the creme de la creme of the UK swimwear world,  I’m delighted to say that the London swimwear market is alive and kicking with both brands and retailers reporting strong sales, lots of new designers on the scene and a clear investment in technology, innovation, new designs & fabrics from the big-name labels as well as the newbies.… Read More


By ALISON CONNOLLY

Randy Mora for Suki Cohen as featured on Lingerie Briefs

illustration by Randy Mora

Perhaps when you think of swimwear from South America, you may envision heavily-patterned, colorful barely-there styles created by a label based in Brazil.  It’s a fair assumption, considering it’s mainly what we’ve seen over the years.  It is also because of this, it’s a refreshing surprise to discover South American luxury lingerie and swimwear brand Suki Cohen.  Manufactured in Colombia (in a fair trade factory), Suki Cohen creates minimalist, geometric-inspired pieces using durable, high-end fabrics.

The brand’s designer, Sarah Cohen, studied fashion design in Sao Paolo, Brazil, which may explain her expertise in creating swimwear (even though she started out exclusively creating lingerie). … Read More


1 2 3 4 5 15 Page 3 of 15