Swim Briefs


Elomi swimwear as featured on Lingerie BriefsElomi

It’s buying season for the swimwear industry and I have been on the go since July. The Swim Show in Miami, MAGIC and Curve in Las Vegas and Surf Expo in Orlando all provide an opportunity to preview what is new for the coming season and I attend them all. The swimwear trends for 2020 are a celebration of the natural beauty of Mother Nature and make promises to lessen our impact on the environment.

Fantasie swimwear as featured on Lingerie BriefsFantasie

Fabrics created with recycled plastics are trending in the industry.… ...Read more


Skin Swimwear 2020 as featured at Curve NY on Lingerie BriefsSkin

In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only in women’s wardrobes but also in the talent that creates it.  … ...Read more


Alawa Swim and Beachwear on Lingerie Briefs

It truly is a pleasure to discover a brand run by a team that is filled with passion for what they create and who they create for.  I immediately felt this way when learning more about Madrid-based swimwear label Alawa.  Creating elegant swimwear is at the heart of this label’s essence, following Dostoyevsky’s concept of “beauty that will save the world” as their mantra.

There is no shortage of elegant details in Alawa’s current Spring/Summer 2019 season. … ...Read more


Marysia Swmwear & Beachwear as featured on Lingerie Briefs

I’ve been a fan of Marysia Swimwear for several years, and with beach/pool season in full-swing, it is the perfect time to finally feature the brand in our Gallery.

The current Summer 2019 collection has a dominant red, white & blue color scheme that happens to be right on theme with this week’s July 4th celebration.  When you take those colors, and mix in gingham print and scallop trims, we’re seeing something quite fun and quite frankly, all-American!… ...Read more


Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning of summer and will be commemorated with parades, barbecues, boats, beaches and other family events.… ...Read more

You asked for pretty prints, Panache Swim delivers!

Panache Swim introduces Ayanna high neck crop bikini for Summer 2019 featured on Lingerie BriefsFollowing the season’s top trend of high-neck bikinis, Panache Swim introduces two new styles: Ayanna and Lani. (Appearing on their site soon!) Ayanna, show above, comes in a festival-ready blue multi pattern and is designed for great coverage and support. Multi-part, hidden underwire cup is fine mesh with angled and vertical seams and bra-sized for a perfect fit!Panache Swim introduces Lani high neck crop bikini for Summer 2019 featured on Lingerie BriefsLani’s aqua floral print is perfect for all your vacation needs. High neck styling at the front, an underwire and functioning front zipper provides a comfortable and secure fit across all sizes.… ...Read more


HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation we shared last week, “In this category, we have to come to terms with product purpose and be honest with our customer.… ...Read more

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