Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

Swim Briefs

“The Little Black Swimsuit” ~ Rosa Faia Swimwear

December 12, 2017

By ELLEN LEWIS

The Little Black Dress

The Little Black Dress, made famous by Coco Chanel when she introduced it in Vogue in 1926, has endured because it is an icon of good taste. This ubiquitous style has served for almost a century as a wardrobe staple that a woman can dress up or dress down. A symbol of understated elegance accessible at many income levels has positioned it as a classic fashion necessity. Personally, I have owned some version of the “LBD” for as long as I can remember, wearing it to work, to dinner, to casual parties and even to weddings. Capturing the mood with accessories is the secret and let’s face it, black is both chic and seductive. In fact, I even have one here in Mexico which, in the 5 years I have lived here, I have worn exactly once.

Rosa Faia Little Black Swimsuit on Lingerie Briefs
Instead, the little black dress in Cabo San Lucas is … ...Read more


Spring 18 Preview Continued ~ Swim Notes

August 24, 2017

Aubade swimwear on Lingerie BriefsAubade

The summer Lingerie Shows, such as Curve, are replete with swimwear brands. Many of the companies that have established Intimate Apparel businesses are equally adept in swimsuit development. Take, for example Freya,  Elomi,  Fantasie, Rosa Faia, Lise Charmel, Antigel, Empreinte and Aubade to name a few. Labels well respected for their unique style are developing and launching successful swimwear collections regularly. Skin Lingerie comes to mind. And, as hybrid dressing continues its march into the modern wardrobe, we will see more and more newcomers to this market. At Curve, I saw two, in particular: Tutu from Israel and Karen Mabon from England that inspired me. The messages I gleaned at Curve were not very different than those I saw in Intimates: Bright, bold tropical colors dominated by blues, and pinks, from pale to darks. Prints held court with florals, large and painterly.  Graphics, stripes, dots and tapestries were present. … ...Read more


Beyond the Beach ~ Skin Swim

August 4, 2017

Skin Worldwide Swim on Lingerie Briefs

No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts Paris heralded the arrival of “HYBRID classifications:  garments with multiple-end uses that can be worn in different ways and on different occasions.”  Next week in her blog, The Hybridization of Design, Tina Wilson carries the message to the street as she discusses and illustrates the impact of this trend on the Lingerie Market. Retailers and brands aware of this much bigger picture are on the cusp of something big.Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Ltd. has taken their established mission of “addressing … ...Read more


Itsy Bitsy Teeny Weeny Bikini ~ Réard Swimwear

July 24, 2017

By ALISON CONNOLLY

Reard Swimwear on Lingerie Briefs

Here’s a bit of swimwear design trivia for you:  The bikini was invented in Paris by Louis Réard in 1946 following the end of World War II.  At the time, this radical design was intended to reflect the new attitude of women who were feeling liberated and strong following the war.  That brings us to another piece of swimwear trivia: The bikini was named after Bikini Atoll, the test site for the atomic bomb located in the South Pacific.  Needless to say, the reaction to this two-piece design was explosive!  In fact, it marked a definitive shift in the covered-up world of women’s fashions.  It wasn’t long before Hollywood embraced this skin-baring style, and created icons out of the women who wore it (such as Brigitte Bardot, Marilyn Monroe, and Ursula Andress).

All of this is relevant because the Réard name disappeared for decades, only to be … ...Read more


Jolidon Swim Preview 2018

July 18, 2017

Beaches on Lingerie Briefs

I love the Northeast in the summer. Everything is so green. The contrast with the desert creates real balance to my life. But, it was hot as Hades here this week-end and my air-conditioner broke. So when my husband, who is still in Cabo recounted his glorious day at the beach Saturday, I was not a happy camper. I am pining for that Mexican ocean. No offense, but the Connecticut shoreline, pretty as it is to look at, does not compare. My solution is to immerse myself in beach dreaming by culling through my swimwear files. After all the 2018 Swim season is imminent. The Miami shows begin next week and anyway, I forgot to get my town beach pass. Perhaps the humidity is making me cranky.

Jolidon Swimwear on Lingerie Briefs

One brand that has already reported in, Jolidon and their premier Prelude line is highlighted below. This 25 year old Romanian company, a … ...Read more


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