Swim Briefs

The Shape of Swim ~ Suki Cohen

August 6, 2018

By ALISON CONNOLLY

illustration by Randy Mora

Perhaps when you think of swimwear from South America, you may envision heavily-patterned, colorful barely-there styles created by a label based in Brazil. It’s a fair assumption, considering it’s mainly what we’ve seen over the years. It is also because of this, it’s … ...Read more

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Bravissimo Swim Survey

July 30, 2018

By ELLEN LEWIS

The name Bravissimo has appeared on my intimate apparel radar field countless times in the last 20 plus years, particularly when the subject of large breasted fitting trauma arises. Since their inception in the UK in 1995, they have grown to be a mega force in fitting … ...Read more

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The Shape of Things to Come ~ Karla Colletto Swimwear

July 16, 2018

By ALISON CONNOLLY

We are in the thick of swimwear season, and currently hearing a lot of swimwear industry buzz with the recent Unique tradeshow in Paris. Discovering a brand that stands out amongst the masses is quite a treat, and fortunately for me that discovery was Karla Colletto’s… ...Read more

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Throwback 80’s ~ Neon Swimwear Trending

July 4, 2018

By KATRINA EUGENIA

Patrick Nagel famously immortalized the 80’s woman as powerful and provocative in his paintings. He created works of unapologetic, fierce women through bold expressions, forward fashion (however little) and punches of neon. I love the way I see his vision translating to swimwear this season. Brazilian bikinis … ...Read more

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Stronger Together ~ Charlotte Olympia & Adriana Degreas Swimwear

July 2, 2018

By ALISON CONNOLLY

When two major fashion talents combine forces, magical (or in this case whimsical) designs are the result. At least that is the case when luxury shoe and handbag designer extraordinaire Charlotte Olympia paired with Brazilian beachwear designer Adriana Degreas as part of her 10-year anniversary celebration. Both … ...Read more

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SWIM BRIEFS Contributing Authors ELLEN LEWIS KIMBERLY BERGER Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there. Kimberly Berger is the founder/owner of Lion's Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.