Le Mystère Safari Bra Collection
Signature animal lace along the plunging soft foam cups and straps.
This sophisticated supportive bra pulls in your breast tissue giving you a stunning push-up without the pad look.
Available in Black and Sahara and a plethora of fantastic fashion colors. 32-38 C,32-40 D-G
.… Read More
By Michelle Metens
As we continue with our theme that everything old is new again, I wanted to touch on a current trend that is literally older than Jesus – no offense to any Christians out there – but I want to put this into proper perspective.
A very hot pink “Sexy” bra from Victoria’s Secret.
Victoria’s Secret asked women a big, big, huge question; “What is Sexy?” And VS came up with their interpretation … Read More
One might think that a petite woman has no wedding dress woes. But perfection matters to every bride. Remember that this woman has a small frame and enhancing her assets is part of the presentation. The Little Bra Company caters to a woman who wants to make the best of what she has. Here the Sascha strapless and the Lucia blue lined lace overlay padded push up promise smooth, supportive underpinnings that are as beautiful … Read More
By Tomima Edmark
Think you know your true bra size? There’s only one foolproof way to find out, and it might surprise you to hear it involves the much-maligned strapless bra. Sound a bit counter intuitive, especially given the prevalence of strapless fashion disasters? Here’s why it makes perfect sense.
Strapless bras are sized in the same way as all other bra styles. Some ladies make the mistake of believing they need to go down … Read More
By Ali Cudby
Hot town, summer in the city! When the temperature goes up, I get more questions about bra care. Maybe you do, as well. Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers. I’m surprised when retailers don’t think to explain bra care to the women who shop with them.
Adding bra care products is not only an opportunity to offer information, … Read More
By Elisabeth Dale
The Jockey Company introduced a “revolutionary” new bra sizing system a few weeks ago. Why? Because experts agree that 80 percent of women wear the wrong size bra. This is thought to be due, in part, to the inadequacy of the current antiquated measuring tape method of determining bra size. But does it even matter? What if women wear the “wrong” size bra for all the “right” reasons?
Jockey sent me their … Read More
By Ali Cudby
In the past week or so, there has been a lot of reporting and commentary about Jockey’s new patented Volumetric Fit Kit for bras. Whether you carry the brand in your store or not, Jockey’s approach is truly innovative. As a retailer, there’s tremendous value in understanding the innovation – if only so that you can respond to your customers’ questions when they arise.
What is it? The kit is, … Read More