By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare … Read More
By ASI EFROS
In this episode of Intimate Talks, Jessica Gerard — the owner of Flirt Boutique — speaks candidly about the “good vibe” her store is known for: a magic that comes from authentic connection, great service, and a touch of play. She also shares invaluable insights for emerging lingerie brands on how to approach, communicate with, and successfully sell to intimate apparel specialty stores.
Flirt is … Read More
Summer is here and so is the time to update your drawer with Wacoal’s Bras of Summer! We’ve rounded up the top 5 styles for the season, offering breathability, support, and style for every moment of your sunny days.
1. The Comfortable Cool Underwire Bra
A comfortable bra with cooling technology is a game-changer for summer. The Comfortable Cool Underwire Bra (above) is specially designed to keep you cool … Read More
By Estelle Puleston
Based in Manchester, UK, the Raine & Bea lingerie brand was created by Jenna Barnes, whose career background includes a long stint working in West End theatre productions as well as once sewing backstage for Celine Dion.
Originally launched in 2013, and with its own boutique store that opened in 2018, Raine & Bea temporarily closed down following the pandemic and a break for maternity leave. But … Read More
Evelyn & Bobbie expands its reach with the debut of the Noir Lace Collection. Capitalizing on the tried and true Beyond Bra silhouette, they have designed a new interpretation of this bestselling style. Engineered with the patented EB Core® technology they have incorporated a high-tech reconstructed lace that reduces friction and chafing while maintaining shape, flexibility and support over time.
Using the Beyond Bra frame, the Noir Lace bra, with … Read More
Blue is the quintessential color for summer swimwear—it’s like wearing a piece of the sky or a splash of the sea! These new Panache Swim collections embody the lively turquoise of tropical lagoons and the deep navy of midnight beach walks. Panache blues are cool, soothing, and effortlessly chic, making them the ideal choice for everything from relaxing by the pool to beach competitions. Additionally, blue flatters every skin tone … Read More
By ELLEN LEWIS
NK IMODE
We’re two weeks shy of Father’s Day. So, if you’re in gift giving mode, we’ve decided to inspire you from the land of lingerie brands who play where the boys are. Here in the USA, the men’s departments tend to focus on basics. But dig deeper and discover the variety of men’s sleep, lounge, underwear and swimwear designed for style as well as utilitarian use. … Read More