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estelle puleston

By Estelle Puleston

Opaak's Ease Collection as featured on Lingerie Briefs

Lingerie brands worldwide have felt the impact of operating during a pandemic that has influenced everything from supply chains to fashion trends. For the first time since its launch in 2017, Opaak – which is designed in Germany but produced at a specialist luxury lingerie manufacturer in Romania – was forced like many others to develop a collection 100% remotely, without the usual in-person collaboration or factory visits.

Opaak's Ease Collection as featured on Lingerie Briefs

It was also lockdown … Read More


By ESTELLE PULESTONUnderwear for Humanity featured on Lingerie Briefs

Has there ever before existed a lingerie brand that’s quite so environmentally and socially conscious as Underwear for Humanity, which launched this year? I’m struggling to think of one. With a tagline of “kindness in action”, this Australian start-up is one that’s centered around giving back to the world in numerous ways.

Let’s start with its eco credentials. Underwear for Humanity was founded by lingerie industry veteran Kelly Barrett, who … Read More


By ESTELLE PULESTON

Buttress and Snatch Lingerie as featured on Lingerie Briefs

Independent lingerie brands really don’t come much more iconic than Buttress & Snatch. This British label, which has been seen on everyone from Kate Moss to Beth Ditto to Madonna, has an instantly-recognizable aesthetic – one that’s characterized by luxuriously-draped off-shoulder details, oversized bow and flower adornments, and a wonderfully whimsical use of color and print.

Buttress and Snatch Lingerie as featured on Lingerie Briefs

Buttress & Snatch was created in 1999 by Rachel Kenyon, who describes herself as a … Read More


By ESTELLE PULESTONMaguy de Chadirac luxury lingerie in silk and maribou as featured on Lingerie Briefs

Maguy de Chadirac’s eponymous loungerie brand – in my opinion, one of the most exciting independent luxury labels to debut in this industry in the past few years – was launched almost by accident. A French designer based in the UK, in 2017 Maguy was working in haute couture between Paris and London when a lingerie boutique noticed her work, and asked her to create a small run of loungewear items for … Read More


By ESTELLE PULESTON

Madame Pierre Frauen Women Femmes Collection for AW 21 as featured on Lingerie Briefs

If ethically-made, elegantly-luxurious lingerie is your cup of tea, then Swiss brand Madame Pierre is one you’ll no doubt be delighted to discover. Founded by Sabrina Peter, the decidedly slow-fashion label debuted in 2015 and launches two new collections per year: swimwear for the Spring/Summer season, and lingerie for Fall/Winter.

Madame Pierre Frauen Women Femmes Collection for AW 21 as featured on Lingerie Briefs

Sabrina knew she wanted to design beautiful underwear from a young age – ever since watching the film Die Herbstzeitlosen (Late Bloomers), … Read More


By ESTELLE PULESTONColieCo Sustainable lingerie as featured on Lingerie Briefs

Portugal-based brand ColieCo is on a mission to prove that you absolutely can have a fun and stylish lingerie drawer that respects the planet. Using a mixture of reclaimed, recycled, low-carbon and organic materials, founder and designer Nicole Neaber creates some of the boldest designs I’ve seen in the ‘sustainable lingerie’ sphere – and the prices aren’t half bad, either.

ColieCo Sustainable lingerie as featured on Lingerie Briefs

A fashion design graduate who discovered a particular enthusiasm for intimates during … Read More


By ESTELLE PULESTONStrumpet & Pink limited edition panties as featured on Lingerie Briefs

If ever a lingerie brand existed that transcended mere fashion to become undisputable art, it was Strumpet & Pink. Founded in 2002 as a collaboration between Lisa Z Morgan and Melanie Probert, the label mostly closed down when Melanie passed away in 2015 – although some designs are still available to order (more on that later).

Strumpet & Pink limited edition panties as featured on Lingerie Briefs

Focused on limited-edition and one-of-a-kind pieces of the most luxurious sort, Strumpet & Pink came … Read More


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