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shell belle couture

By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie percolates, bridal designs reap the rewards. This pictorial, whose images were provided to us by the participating brands, is our promise of showcasing artful design and future possibilities.… Read More


The Beauty Is In The Details

Shell Belle Couture

As I was explaining a few days ago, with intimates “it’s all about the details”.  Yes, technical prowess is critical for fit and function, but with Intimate Apparel, it’s the special touches that transform a style into a seductive and elegant art form.  Unlike outerwear, which gets visual support from accessories, shoes, jewelry, even cosmetics, undergarments are constrained by the very fact that they sit so close to the skin and must perform solo. For Lingerie designers, there are limitations on color, hand feel and embellishment that present a unique challenge to the creative process.   … Read More


By Aimee Guthinger

Destination weddings have increasingly become more popular.  They offer a combination of wedding and vacation all wrapped in to a seminal event not just for the bridal party, but their guests as well. It is not unusual that lately I have been hearing from brides to be who are choosing romantic destinations to stage their events.  The idea evokes images of soft sandy beaches, picture perfect horizons and the caress of warm salty air on your skin. And the savvy travel industry has recognized the phenomenon.… Read More


Intimate Honeymoon Desserts

By Aimee Guthinger

Temptations from your own custom lingerie dessert cart

It’s a matter of fact that Brides visiting my lingerie boutique on Cape Cod will often find themselves talking about their wedding plans.  As a former wedding planner, I think I’ll never lose my curiosity about the next big event!  So, when I found myself chatting with a bride earlier this summer about her menu, I was delighted to hear something that, to me, was very original! This bride was not talking about her wedding reception dinner menu, but her honeymoon dessert cart menu and, the ingredients were lingerie!… Read More


By Morgan O’Neill

When I was young and highly impressionable I was seduced by the idea of heroism.  I fell in love with the notion of being a hero, with saving the day. Like every other child of the fifties I was there when Superman came to comic book life to save Metropolis and Lois Lane from evil doers. Yet, in spite of Superman’s heroic deeds, there was always something inaccessible about him.  Maybe he was just too perfect, too good to be true.  I could never be like him.   … Read More


By HELEN MASTERS ~ London Briefs

Pure Chemistry British Brand featured on Lingerie Briefs

I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki…  However, recently for possibly the first time in my life I have found myself in exactly the right place at exactly the right time – and not once, but twice!  Where, pray tell, I hear you ask, and when?… Read More


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