By ASI EFROSGirlsMustHave Swimwear featured on Lingerie Briefs

In an exclusive interview with Lingerie Briefs Magazine, Alexandra Classen, founder of GirlsMustHave Swimwear, shares the inspiring story behind her brand and its unique approach to empowering women through thoughtful design.

GirlsMustHave Swimwear featured on Lingerie Briefs

Q: Can you please share a few words about yourself?  

I’m half Swiss, half Mexican, born in New York, and currently living in Switzerland. I love Europe very much, but I also love returning … Read More


By Dana Donofree, Founder of AnaOno and 14-Year Breast Cancer Survivor 🎗Dana Donofree breast cancer survivor featured on Lingerie Briefs

As a 14-year breast cancer survivor, I’ve walked the path that so many women find themselves on—navigating the unknowns, managing the fear, and learning to advocate for my own health. It’s a journey that has taught me the importance of being vigilant, proactive, and compassionate toward myself. And as a woman, a business owner, and someone who has … Read More


Globally popular shapewear brand Leonisa has just introduced a brand-new shaper short.

In recent years, Leonisa has been focused on creating garments that are as comfortable as they are effective. One piece of feedback the brand has heard over and over is that garments with thick seams that dig into the skin are decidedly uncomfortable. Therefore, the brand is committed to applying their cutting-edge technology to create truly seamless pieces. … Read More


On Gossamer's Heavenly Stretch bodysuit featured on Lingerie BriefsExplore On Gossamer’s new Heavenly Stretch collection, where comfort and luxury intertwine. Each piece is meticulously crafted from the softest, 4-way stretch microfiber, offering a liquid-like feel that ensures unparalleled smoothness and versatility. The Heavenly Stretch Tank stands as a timeless classic, featuring a scoop neckline, a semi-relaxed fit, and cleanly bonded edges. This bodysuit comes with a built-in shelf bra for added support, adjustable straps for a customizable fit, … Read More


The Very Good Bra as featured on Lingerie Briefs - photographed by Carlotta Moye Model: Robyn Lawley Make Up: Wayne Chick

Credits: Robyn Lawley – model, Carlotta Moye – photographer, Wayne Chick – makeup

By ESTELLE PULESTON

Created in Australia by Stephanie Devine, The Very Good Bra is a very good bra brand indeed: a completely plastic-free bra, available in ‘proper’ bra sizes up to US H cups.

In 2006, while working in a completely unrelated industry, Devine was diagnosed with breast cancer. Wanting to switch to wirefree, natural-fiber bras, she … Read More


By ELLEN LEWIS

Cafe Lise Charmel at Le Bon Marche Paris France Paris Paris exhibition as featured on Lingerie Briefs

The first place I visit every time I go to Paris on a business trip is Le Bon Marché, the iconic French department store. It is, in my opinion, the centerpiece of fashion excellence. Of course, my initial stop is the Lingerie department where, over the years, I have found inspiration that fortifies my perspective on the Intimate Apparel industry. But it is more than that. … Read More


Shadowline Simply Charming Chemise in Latte Leopard print featured on Lingerie Briefs

Satin is undeniably sumptuous! Its history stretches back centuries, tracing its origins to the Middle Ages. Initially crafted from silk, it is now frequently made from synthetic fibers like polyester. Satin is celebrated for its smooth, luxurious appearance and soft texture, making it the perfect choice for many of Shadowline’s lingerie styles.

Shadowline Lingerie is delighted to introduce their latest collection, “Simply Charming,” which is set to arrive … Read More


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