For as long as I can remember, I have been drawn to vintage, antique and historic references. I think I like the idea of all the attention to detail, a lost art as the our world becomes more global. With lingerie, particularly, some of the gorgeous laces and fine embroideries of yesteryear still prevail in design. Because weddings are a tradition dating back centuries, there is always creative information in … Read More
Valentine’s Day is one month away. What fantasy besieges you? Seduction appears in many forms, none as provocative as lingerie. This season the teddy is the star. No one does sexy bodywear quite like Maison Close.
“SHE OCCUPIES THE FRONT OF THE STAGE”
“SHE TENDERLY TRIES TO ENTICE HIM, AND THEN BRUSHES HIM OFF TO INCREASE HER DESIRE”
“QUEEN OF THE MODERN AMAZON”
“SHE CHOKES HIM AND LEADS HIM
Once and awhile I happen upon a retail stage that is so inspirational it’s worth mentioning. Controversial, entertaining and just plan creative, The Dover Street Market, recently opened in NYC, approaches merchandising with a whole new buzz…READ MORE… Read More
In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties. I was immediately impressed by the quality but recognized some clear merchandising voids. A cohesive presentation in extended sizes was not yet available and so, as I need to … Read More
What I love about the NK iMode brand from the Canadian based Kenan group is their grasp on key item merchandising and product expansion. Once they hit a bull’s-eye, they know how to exploit it. The Morgan silk charmeuse chemise has been a best seller at retail since 2007. In fact I originally highlighted this style in Dec of 2011 and it is still going strong. Based on the stellar … Read More
By Adrine Bimanand
How about a silver inspired wedding to ring in the new year? A platinum color scheme is the perfect way to compliment the winter bridal season. Think of the exquisite snow queen and her fairytale winter wonderland; replete with wonder.
Maison Lejaby
As many of you might already be aware, we have taken a dive into our own Swimwear Briefs column. Written by Jennifer Cermak, swim professor, maestro of Nani Nalu beachwear boutique and designer of Jenna Sea, an emerging luxury brand fitting D-G cups, we have watched this category evolve from a touch of fashion to a major margin builder in Lingerie stores across North America. Swimwear is the … Read More
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