Shopping at Costco yesterday, I started to think about how seemingly remote items become mainstream staples.   Actually, Costco is an interesting study.  So many shoppers go there for specific things week in and week out, but truthfully, it’s the new and unexpected product that surfaces in those robust aisles that really seduces consumers to this wholesale warehouse environment.  One of the things this retailer does so well is ferreting out Read More


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This has been a very trying day.  Shirley, my partner in all things Lingerie Briefs, and I spent a good part of our daily phone meeting having a whine fest. It’s the winter that won’t go away; it was 5° in New Hampshire this morning.  Tax season looms. Oh yes and bathing suit body prep (though one would be hard pressed to know) is around the corner.  Let’s not even … Read More


20130923_141213-MOTIONWe are very proud to introduce our newest blogger, Kim Caldwell and her column “Hurray For Lingerie”.  Kim’s lingerie career finds its roots with Linda The Bra Lady where she learned the intricacies of Bra Fitting.  Besides her long running relationship with Linda’s, Kim’s experience at Saks and Bergdorf’s representing  La Perla has helped forge her unique insight into the world of better intimates.  Add to that her many … Read More


The Contender ~ Triumph

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As a veteran of the Intimate Apparel business, I would be hard pressed to say that I was not familiar with the 125+ year old Triumph brand.  They have dominated European and Asian markets for well over a century.  Ensconced in their German/Swiss heritage, the Triumph name has long been equated with technical innovation and volume driven design.  Witness here the Amourette collection which has sold over 60 million units … Read More


By Jennifer Cermak 
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The polar vortex took another crack at breaking us Minnesotans in February – 17 days of school canceled and a new record breaking low of -37 in International Falls. Negative 37!! It is amazing I thawed out, and lucky me I did as the great escape is finally upon us. Spring Break is just 2 weeks away, with over 1,000 customers planned to come through my doors … Read More


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