By Margaret Schrum

Many brides love the look of fairy-tale wedding gowns, but the reality is that brides desire the perfect gown that will fit and flatter her shape on her special day. An A-line silhouette is a popular shape for bridal gowns, it looks best on almost all types of figures. This includes curvy women with hourglass, apple shaped, pear shaped or even petite and full figures. The only … Read More


Touchdown ~ LOU Paris

When it comes to the sport of football, I am pretty much less interested in the competition than the strategic fanfare that seems to drive the game.  It is hard to ignore the Super Bowl hype that takes the media hostage in the USA every January.  We turned on the television Sunday Night, mainly out of habit, to watch the Ravens trounce the 49ers in the first half.  I, for … Read More


Bridal Boudoir

From the Heirloom Collection of Claire Pettibone


Claire Pettibone LingerieRead More


Here is one thing that I know for sure: If you combine the expertise of an experienced merchant with the technical skills of a British trained bra designer, you have an excellent chance at creating a lingerie line that has the potential to generate real excitement at the consumer level.  This is exactly what has occurred with the Claudette brand.  Between President Robin Levitt’s personal merchandising background with mega branded … Read More


Every once and awhile I come across a creative concept that literally takes me hostage; thus my fascination with the Yes Master brand at the Paris show last week.  After several days of focused exploration, it was a welcome treat to sit with Designer Igar Pacemski and listen to his vision of Intimates as a cultural and literary exploration into the Art of Lingerie.  The stories wrought by this 7 … Read More


Paris Wrap

I’m back in NY where I have to say, the single digit temperatures trump the snowstorm in Paris.  I have had a few days to filter and as I like to do, I am letting the highlights of the Salon De Lingerie surface as I debrief.  As a merchant, that’s my way of finding focus.  I’ll leave the recaps to the trend services and press and give you with some … Read More



Parisians are not well prepared for snowstorms.  The airport is closed down and the EuroRail was stopped for 2 hours for those en route from London.  The streets are still coated with an icy mush: plows and shovels probably don’t go with the French aesthetic.  This wintry weather is very auspicious. How coincidental that the major theme of this year’s Salon De Lingerie is “Ice Land”, the main message at … Read More


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