By Jennifer Cermak
We have been hearing reports that tell consumers not to wear bikinis after age 47. What a load of rubbish. I’ll wear one when I am 80! (& I will still be convincing you to wear one!) After all, wearing a bikini is part confidence, part comfort, and part the right suit.
Every day we have a customer say: “I will not wear a bikini unless it … Read More
I have returned to the East Coast having been catapulted back to reality from paradise. Clearly the holidays are upon us. Trees are up, retailers are stocked with X-mas paraphernalia and the race has begun. Even though all the big stores in Cabo had a similar transformation from Halloween to Christmas, literally in the beginning of November, it’s not easy for a veteran north-easterner to feel the vibe while shopping … Read More
Today, In her column, Retail Briefs, Ali completes her six part series on Branding in a specialty store business. Beginning the sequence with the significance of defining your mission, she wraps up with the importance of delivering on that vision. READ MORE… Read More
Spending weeks at a time in Cabo, one learns another way of life, far from the tours and hustle. There is everyday living to consider and somehow, merchant that I am, I always find a way to tap into the local trends. Ideas live everywhere if we mine them. I always check out Pepita’s Magic of The Moon boutique when I am here; there is always a fashion statement and … Read More
I am leaving Cabo this week, traveling back to the East Coast via California where I need to stop for both professional and personal reasons. Vegge Out time is close to over, but I did actually read a few good books and watched a few good movies that I probably would not have rushed to see back home. The first film I rented at Blockbuster (yes they still have Blockbuster … Read More
The beaches in Cabo boast their fair share of vendors hawking every kind of local craft to visitors in the mood to spend money on their vacations. I myself do not indulge now that I am a certified resident; my tourist persona long since abandoned for sensible homeowner. But after several days of brain drain at the shoreline, Poncho (that really is his name) got to me. I was in … Read More
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