Bridal Briefs

By ALISON CONNOLLY

Apilat Lingerie on Lingerie Briefs

Our niche in this Gallery is representing luxury lingerie from designers around the world, and this week we present the Ukrainian brand Apilat.  Founded as a wedding dress label in 2012 by sisters Galyna and Lyubov, it has since added bridal lingerie to its offerings in 2015.  Consistent with most bridal lingerie designs, their works are sensual, traditional and romantic, but what sets them apart from the mainstream is their precise handwork and use of exceptional fabrics.

As you will see from the images below, Apilat’s use of lace and how it is paired with silk is striking.  According to the website’s product descriptions, the designers use Chantilly lace, but their prices are considerably more reasonable compared to other lace-heavy luxury … Read more


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Ellis wedding dress featured on Lingerie Briefs

A few weeks ago I reached out to several intimate brands that are known for their use of Leavers lace and asked them to provide me with some insight into the back story on this unique form of artistry. In particular, I am interested in Calais lace. Produced in Northern France, it is the birthright of lingerie and unfortunately a dying industry. (More about this in a later blog) One response I received was from Maison Lejaby who shared their OUI bridal collection with me. These pieces are exquisite, quintessential French luxury lingerie; the essence of the Maison Lejaby brand.  It dawned on me, while perusing the images, that the symmetry between lingerie and the bridal industry is apparent in the beauty of this lace … Read more


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Georgina Ivory bridal slip from NKiMode on Lingerie Briefs

I’m leaving Mexico this week, returning to NY, my kids and the market. Two very distinct Cabo scenes have come to mind in the past few days, probably because of my effort to actually go out for dinner and to the beach before I leave.  One of these spectacles is the number of wedding events that take place here and the other is the fascinating dichotomy of swimwear peppering the beaches. I’ll save the beach perspective for later this week. Today is all about Bridal Lingerie, and to be specific, NKiMode’s extensive range of styles for brides and their various wedding celebrations. Cabo is a destination wedding venue. I have witnessed the simplest ceremony on the beach and full out parties in resort hotels … Read more


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Annasul Y. Wedding Dress on Lingerie Briefs

Every spring since Maggie Gillette launched her bridal brand, The Giving Bride, I find myself circling back to her collection. Maggie’s focus on this critical lingerie niche and her efforts to keep the line succinct, sophisticated, and tailored locally as well as dedicated to a charitable cause, are much of what the millennial woman seeks when she shops. These elegant understated designs stand out because of their simplicity, a perfect complement for the modern bride. My respect for Maggie’s work goes beyond her brand passion. Appreciation for the entrepreneurial spirit and the creative talent of many of her designer peers, Maggie has taken her journey into luxury lingerie to another level of recognition. Partnering with Alessandra Baker (Alessandra Mackenzie) and Melissa Franchi (Navaeh), she … Read more


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Simone Perele bridal corset and panty on Lingerie Briefs

It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail opportunity. Weddings are not one day affairs. Think engagement, shower, bachelorette party, rehearsal dinner, the ceremony, reception and honeymoon. I had this dialog several months ago with my colleagues at Simone Pérѐle, mainly because their classic bridal foundations are such a mainstay of their collections and by default, critical to many store assortments. The … Read more


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my wedding ring Lingerie Briefs

Last December my husband finally convinced me to replace my wedding band. I hadn’t worn it in some time because the simple gold band that I had purchased with him in Florence during our honeymoon (don’t ask) no longer fit comfortably. I am not a person of tradition and didn’t care to spend the money because, after 36 years of marriage, why does it matter? But one day in Cabo last December, he propelled me into a jewelry store “just for fun”. I decided to appease him and try on rings. Fast forward and I finally acquiesced. The most surprising thing: I actually love it, love wearing it; can’t explain it, but it just feels right. I also had the same pre-conceived notion about people … Read more


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