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Holiday Bridal Musings ~ NK iMode

November 25, 2016

By ELLEN LEWIS

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Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to have been contacted by NK iMode as they resurfaced with an entirely new business model for their loyal clientele and the buyers who have sorely missed them in the wholesale market. Decamping from the traditional showroom and trade show business model, they have created two robust digital sites, one for consumers and another for buyers to showcase their merchandise. Long recognized for their beautifully executed sleep and loungewear available for sizes (charming XS to dazzling XL) they are rich rewards for a woman at any time in her life. Addressing many of their fan favorites in silky wedding whites and sheer bridal pastels, the collections become a perfect stage for their long awaited resurrection in the retail market.

NKiModesilk bridal lingerie on Lingerie Briefs

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NKiModesilk bridal lingerie on Lingerie Briefs

NKiModesilk bridal lingerie on Lingerie Briefs

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NKiModesilk bridal lingerie on Lingerie Briefs

NKiModesilk bridal lingerie on Lingerie Briefs

 

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Bridal Brain ~ Pleasure State

October 23, 2016

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I had so much difficulty organizing this post; visual, technical and creative issues gave me blog brain. I began to think about all the choices a bride has to make between her engagement and honeymoon. There must be a parallel somewhere, because from what I have learned trolling through the wedding business, the decisions are often complex, confusing and somewhat overwhelming. A perfectly intelligent, generally calm woman develops Bridal Brain. For example: What’s my color scheme; Pink, I think? “Something blue”; a bra ? Who knew? What lingerie should I wear on my wedding day? Sexy, black lace for my honeymoon getaway: Why not? Pleasure State Lingerie’s fall 16 collections help keep a young bride sane with dramatic, exquisitely wrought intimates designed with multiple solutions in mind. Certainly, their primary mission is to insure a state of pleasure while she navigates the wedding whirl.

Lingerie Briefs wedding blog

Lingerie Briefs Bridal blog

Pleasure State bridal lingerie on Lingerie Briefs

Pleasure State Lingerie on Lingerie Briefs

Pleasure State Lingerie on Lingerie Briefs

Pleasur eState Darcy Delatour on Lingerie Briefs

 

 

 

 

 

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Wedding Fun ~ Mimi Holliday Lingerie

September 1, 2016

Mimi Holliday Honeysuckle bridal lingerie on Lingerie Briefs

I am in complete awe at how many weddings my son and daughter in law attended this summer. I could hardly get their attention as they flew from NY to Chicago, San Francisco, LA and various locales around the city. I don’t think I ever had that many friends. But judging by the party that they threw for their own marriage last year, I am not surprised. It was a feast of 20+ to 30+ year olds, having an incredibly good time. When I consider the Mimi Holliday brand, I am always drawn to the bridal pieces because they are a collaboration of fashion fun. These are evocative designs promising sexy as well as sweet memories of a good time had by all. I can smell the honeysuckle and taste the sugar almond pieces , visceral underpinnings for a playful and modern young woman who craves luxury with a bit of attitude.

Bridal Briefs on Lingerie Briefs

Mimi Holliday Sugar Almond bridal lingerie on Lingerie Briefs

Mimi Holliday Sugar Almond bridal lingerie on Lingerie Briefs

Bridal Briefs on Lingerie Briefs

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Bridal Briefs w/ Mimi Holliday on Lingerie Briefs

Mimi Holliday bridal lingerie on Lingerie Briefs

Mimi Holliday Sugar Almond bridal lingerie on Lingerie Briefs

 

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I Do, Indeed! – Valentine NYC & Serène Bridal Lingerie

August 14, 2016

By ALISON CONNOLLY

LingerieBriefs_HoorayMag_Ophelia

The best days for a blogger are when you discover a brand that makes you want to write about it RIGHT THIS INSTANT.  You are instantly smitten, and need to share your discoveries with the rest of the world.  I was fortunate to get struck with inspiration from two distinct brands, both of which recently released a bridal collection:  Valentine NYC and Serène Intimates.  Granted, their styles are different, but at the heart of both collections are intimates that are ethereal, breathtaking, and covet-worthy whether you’re a bride or not.

LingerieBr_RonDressel_CharlieKingslandBarrowPhotography by Ron Dressel and Charlie Kingsland Barrow

Valentine NYC is a lifestyle brand that was established by two former models who wanted to create quality lingerie that is both affordable and realistic for daily wear.  Their production is based in Colombia and employs only single mothers (a portion of all proceeds also benefit these female workers).  It is evident that the spirit of the brand is a woman who is independent, effortlessly confident and certainly stylish!

LingerieBriefs_BRIDE_ValentineNYCValentine NYC

Serène is a UK-based luxury lingerie and loungewear brand that is handmade to order using traditional craftsmanship.  Its founder, Kayleigh Millar, has a background in fashion illustration and design work experience that includes labels Gilda & Pearl and Ultimo.  This new label wants to ensure that the new bride has a trousseau filled with perfectly fitting undergarments!

LingerieBriefs_Serene_Happily GreySerène Intimates & Self Portrait Wedding Dress

Below you will see a mix of both labels, as well as bridal inspiration that compliments these images.  Hopefully you will be inspired as much as I was by their works!

LingerieBriefs_Valentine NewYorkValentine NYC

LINGERIE_Charlie Kingsland Barrow_Serenete Lingerie BoutiquePhoto by Charlie Kingsland Barrow of Serène Intimates Collection

LingerieBriefs_BRIDAL_Valentine NYCValentine NYC

Lingerie Briefs_Serene Intimates UKSerène Intimates

LingerieBriefs_Valentine NYC BridalValentine NYC

Lingerie Briefs_Serene Intimates BridalSerène Intimates

LingerieBriefs_Valentine NYCValentine NYC

Lingerie Briefs_Serene IntimatesSerène Intimates

Lingerie Briefs_Valentine NYC_BrideValentine NYC

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“Till Death Do Us Part” ~ The Giving Bride

June 16, 2016

The Giving Bride Lingerie and vintage wedding gown on Lingerie briefs

“To Death Do Us Part” or so we hope when we speak our vows on our wedding day. For many women, this is the beginning of a much anticipated new phase of life and expectations run very high. Thus, the day becomes a pinnacle of celebration, the dress, the metaphor for all things beautiful that can happen in this most precious bond. Everything is elevated for the affair and lingerie is no exception. Exquisitely rendered intimates help inform the drama and when a designer focuses all of their energy on this particular niche, it shows. The Giving Bride, a brand I discovered in 2014, is the creative work of Maggie Gillette, whose passion for lingerie design propelled her to relinquish her 10 year tenure in education to pursue her dreams. Made in New York, every piece respects the female form from the simplest shapes to the most intricate trims. But what keeps The Giving Bride on our radar, is Maggie’s dedication to the value of giving back, as she donates a portion of her profits to women’s charities. Her current partner, A Safe Place, in Lake County, Illinois, is a multi-faceted service that assists victims in altering their lives after domestic violence. Unfortunately, the faith and trust that some young women hold on their wedding day is disavowed by spouses incapable of honoring the marriage promise. I, for one, find Maggie’s use of her exquisite designs to help transform women’s lives the essence of the lingerie business.

Detail of The Giving Bride Lingerie on Lingerie Briefs

The Giving Bride on Lingerie Briefs

The Giving Bride on Lingerie Briefs

Heirloom bouquet brooch credit Corner House Photo and The Giving Bride on Lingerie Briefs

The Giving Bride on Lingerie Briefs

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BRIDAL BRIEFS

There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion and gratification to a woman’s life. We believe that feeling special is an important element in creating confidence and a sense of well-being. Bridal Briefs pays homage to that quest.

 

 




 

 

 

 

 

 

 

 

CONTRIBUTORS TO BRIDAL BRIEFS INCLUDE:

 
Ellen Lewis, editor/publisher of Lingerie Briefs
 
Adrine Bimanand, co-owner of Creative Touch Decor Boutique and wedding magazine Plush. Be sure to also check out Adrine’s
Wedding Blog.