Modern Bridal Boudoir

By Margaret Shrum

Getting married is one of the most celebrated events in many women’s lives; a rite of passage, honoring each other as husband and wife. Besides picking the perfect gown, selecting the bridesmaid’s dresses, booking the location of the wedding, the caterers, etc., how about the recognition of the bridal boudoir? Sometimes brides get so caught up in all the decision making, that they leave the lingerie and … Read More


An Intimate Garden ~ Chantelle

My first exposure to an English garden was in college when I traveled to Henley on Thames to see my boyfriend compete in the 1972 Olympic Rowing Trials.  Their photo finish loss in the finals to Harvard after 4 years of intensive training was disappointing but at least we had several days to distract ourselves in this pretty rural village.  Lovely cottages embraced by gorgeous perennial gardens lent an unexpected … Read More


The Beauty Is In The Details

Shell Belle Couture

As I was explaining a few days ago, with intimates “it’s all about the details”.  Yes, technical prowess is critical for fit and function, but with Intimate Apparel, it’s the special touches that transform a style into a seductive and elegant art form.  Unlike outerwear, which gets visual support from accessories, shoes, jewelry, even cosmetics, undergarments are constrained by the very fact that they sit so close … Read More


Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear.  To the surprise of many, I turned it down.  At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu.  So why eschew the glamour of fashion apparel for bras and panties?  As I told management while making my case for funding … Read More


By Abbas Hussain  (Guest Contributor)

Your wedding day is one of the most important days in your life. It is one of the days where you cannot afford to have any wardrobe malfunctions. It is for this reason that everything you wear should be just perfect. They say that to look awesome on the outside, you need great inner-wear to start with. Here, are tips to help you choose great … Read More


This entry is just a little late today.  Another major storm is bearing down on the Northeast as I write.  This time it’s snow.  It’s quite beautiful out there and will probably remain so for the next 24 hours as this urban landscape is transformed into a vision of white elegance and pristine beauty. This combination of anticipation and charm reminds me of the artistry inherent in the Fleur of Read More


By Margaret Schrum

Many brides love the look of fairy-tale wedding gowns, but the reality is that brides desire the perfect gown that will fit and flatter her shape on her special day. An A-line silhouette is a popular shape for bridal gowns, it looks best on almost all types of figures. This includes curvy women with hourglass, apple shaped, pear shaped or even petite and full figures. The only … Read More


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